Digital Marketing Manager

HUISHAN ZHANG LTD.; City Of London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading luxury fashion brand based in London is seeking an Ecom Manager to drive digital marketing strategies across various channels. The ideal candidate will have strong analytical and communication skills, be proficient in SEO/SEM, and have experience in content creation. Join us in a vibrant environment to enhance our brand's digital presence and performance metrics. Competitive salary offered.

Benefits

Competitive salary

Opportunity to work in a vibrant environment

Exposure to finance aspects in luxury fashion business

Qualifications

• Experience in managing digital marketing campaigns across multiple channels.
• Strong understanding of data analysis and trend identification.
• Ability to communicate effectively with stakeholders.

Responsibilities

• Developing comprehensive digital marketing plans.
• Managing paid and organic campaigns across various platforms.
• Producing engaging content for social media and email marketing.
• Analyzing website traffic and campaign performance.
• Managing and optimizing SEO and SEM strategies.

Skills

Strong analytical skills

Excellent communication skills

Content creation skills

Knowledge of SEO and SEM

Social media marketing skills

Email marketing skills

Proficiency in digital marketing tools

Ability to work independently

Problem-solving skills

Tools

Google Analytics

Google Ads

Job description

Overview

Location: London

Reporting to: Founder/Managing Director

About the company

Huishan Zhang is a leading luxury fashion brand celebrated for its unique blend of Eastern heritage and Western design techniques. As a globally recognised designer, manufacturer, and retailer/wholesaler, we operate in a fast-paced, dynamic environment. We are looking for a hands-on Finance Manager to join our team and take charge of our financial operations.

About the role

As the Ecom Manager, you will play a pivotal role in developing and executing comprehensive digital marketing strategies across paid, organic, social, email, and web channels, while managing content, analytics, budget, and performance reporting. It requires strong skills in SEO/SEM, campaign management, data analysis, and content creation to drive growth, engagement, and conversion.

Key Responsibilities

• Strategy and Planning: Developing comprehensive digital marketing plans that align with the company's overall marketing objectives.
• Campaign Management: Overseeing paid and organic campaigns across social media, email, search engines, and other digital platforms.
• Content Creation: Producing engaging and relevant content for various channels, including newsletters, social media updates, and email newsletters.
• SEO and SEM: Optimizing websites and content for search engines (SEO) and managing paid search campaigns (SEM).
• Data Analysis: Analyzing website traffic, campaign performance, and other relevant data to identify trends, measure ROI, and optimize strategies.
• Social Media Management: Managing social media profiles, creating engaging content, and interacting with followers.
• Email Marketing: Developing and executing email marketing campaigns to nurture leads and drive sales.
• Paid Advertising: Managing paid advertising campaigns on platforms like Google Ads and social media.
• Analytics: Utilizing web analytics tools to track website traffic, monitor campaign performance, and measure the effectiveness of marketing efforts.
• Staying Updated: Keeping abreast of the latest digital marketing trends, best practices, and new technologies.
• Website maintenance: Upload of new product, updating pricing in markdown, launching archive sales, adding new collections.
• Customer service: Conversion rate review and improvement where possible by analyzing user activity and identifying site improvements to increase conversion.
• Budget management and performance reporting on a weekly basis with monthly presentations on sales, conversion, returns and retention against budget.

Skills and Qualifications

• Strong analytical skills: The ability to analyze data, identify trends, and make data-driven decisions.
• Excellent communication skills: The ability to effectively communicate marketing strategies and results to both internal and external stakeholders.
• Content creation skills: The ability to write engaging and persuasive content for various platforms.
• Knowledge of SEO and SEM: Understanding of search engine optimization (SEO) and search engine marketing (SEM) principles.
• Social media marketing skills: Experience in managing social media profiles and creating engaging content.
• Email marketing skills: Experience in developing and executing email marketing campaigns.
• Proficiency in digital marketing tools: Familiarity with various digital marketing tools, such as Google Analytics, Google Ads, and social media management platforms.
• Ability to work independently and as part of a team: The ability to manage multiple projects and work collaboratively with others.
• Problem-solving skills: The ability to identify and address challenges in a timely and effective manner.

What We Offer

• Competitive salary
• Opportunity to work in a vibrant and creative environment.
• Exposure to all aspects of finance within a high-growth luxury fashion business.