Digital Marketing Manager

Yolk Recruitment Ltd; Cardiff; On-site; GBP 42,000 - 50,000; Full time

Job summary

A leading legal firm based in Cardiff is seeking a Digital Marketing Manager to develop their digital marketing strategy. This role is essential for driving online visibility and lead generation across digital channels. The ideal candidate must have proven experience in a similar role within the legal sector and strong knowledge of SEO, PPC, and content marketing. The position offers a competitive salary of up to £50,000 per annum.

Qualifications

• Proven experience in a Digital Marketing Manager (or similar) role within the legal sector.
• Strong knowledge of SEO, PPC, paid media, and content marketing.
• Excellent communication and stakeholder management skills.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy tailored to the legal sector.
• Manage and optimise SEO, PPC, and paid social campaigns.
• Create and manage content strategies including blogs and case studies.

Skills

SEO

PPC

Content marketing

Analytical skills

Stakeholder management

Job description

Our client, a well-established and forward-thinking legal firm based in Cardiff, is seeking an experienced Digital Marketing Manager to lead and develop their digital marketing strategy. This is a key role for a strategic and hands‑on marketer with proven experience within the legal sector.

You will be responsible for driving online visibility, lead generation, and brand positioning across multiple digital channels, ensuring all activity aligns with regulatory and compliance requirements specific to legal services.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy tailored to the legal sector
• Manage and optimise SEO, PPC, and paid social campaigns
• Oversee website performance, CRO, and user journey improvements
• Create and manage content strategies (blogs, landing pages, case studies, thought leadership)
• Analyse performance using tools such as Google Analytics and provide actionable insights
• Manage external agencies and suppliers where required
• Ensure all marketing activity complies with legal and regulatory standards
• Collaborate with senior stakeholders to support business growth objectives

Essential Requirements

• Proven experience in a Digital Marketing Manager (or similar) role within the legal sector
• Strong knowledge of SEO, PPC, paid media, and content marketing
• Experience managing and improving high-performing websites
• Data‑driven mindset with strong analytical skills
• Excellent communication and stakeholder management skills
• Ability to manage multiple projects and deadlines

Salary

Up to £50,000 pa