Digital Marketing Lead

ASDA; Leeds; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading retail company in Leeds seeks a Digital Marketing Lead to manage online activities across various channels like PPC and SEO. The role involves collaborating with internal teams and agencies to enhance digital performance. Strong experience in digital marketing, analytics, and communication skills are essential. This position provides a competitive salary and benefits in a hybrid working environment.

Benefits

Discretionary company bonus

Company pension up to 7% matched

15% colleague discount

Free wellbeing services

Excellent parental leave policies

Qualifications

• Proven experience in digital marketing across multiple channels.
• Solid knowledge of PPC, SEO, CRO, and digital analytics.
• Proficient using Google Ads and performance dashboards.

Responsibilities

• Lead agency partners to deliver high-quality digital marketing activity.
• Oversee website optimization to improve UX and conversion.
• Monitor competitor activity to inform strategy.

Skills

Digital marketing experience

PPC knowledge

SEO expertise

Customer-focused mindset

Excellent communication skills

Tools

Google Ads

GA4

Meta Business Manager

Job description

Job Title

Digital Marketing Lead

Location

Asda House

Employment Type

Full time

Contract Type

Permanent

Hours Per Week

37.5

Salary

Competitive salary plus benefits.

Category

Brand/Product Management

Closing Date

28 September 2025

We’re looking for a proactive, performance-driven Digital Marketing Lead to take ownership of our always-on digital activity across Asda Money’s multi-product portfolio. You’ll steer our external partners to deliver high-quality execution across PPC, SEO, CRO, paid social, and affiliate marketing, ensuring our digital presence is optimised for traffic, conversion, and efficiency.

As the go-to expert on digital performance, you’ll work closely with both internal teams and external partners to optimise customer journeys and ensure our digital channels deliver measurable impact. If you know how to get the very best out of agencies and thrive on turning strategy into action, this is a chance to make a meaningful difference.

Key Responsibilities:

• Lead and guide agency partners to deliver high-quality digital marketing activity across PPC, SEO, paid social, influencers, organic social, affiliates and CRO.
• Shape and oversee BAU digital performance, ensuring channels are optimised for growth, efficiency and customer experience.
• Oversee CRO and website optimisation, using data and testing to improve UX and conversion.
• Provide clear, insightful reporting and recommendations to stakeholders, highlighting opportunities for improvement and investment.
• Monitor competitor activity and wider digital trends to inform strategy and maintain a competitive edge.
• Collaborate with commercial, product, compliance, and tech teams to ensure digital activity is aligned, effective and compliant.
• Champion a test-and-learn approach, using experimentation and analytics to refine strategies and execution.
• Drive operational efficiency, identifying opportunities to simplify processes and maximise results.
• Ensure consistency, compliance and alignment with brand tone and FCA regulations across all digital outputs.

About You:

• You bring proven experience in digital marketing, with a track record of driving strong performance across multiple always-on channels.
• You have solid knowledge of PPC, SEO, CRO, paid social, and digital analytics, ideally from a multi-product or regulated environment.
• You’re confident using tools such as Google Ads, GA4, Meta Business Manager, CRO platforms, and performance dashboards.
• You’re results-focused while always keeping the customer front and centre.
• You’re a strong communicator and influencer, able to get the best from agencies and collaborate effectively across teams.
• You’re organised and detail-oriented, keeping projects moving and making improvements that deliver real impact.
• You enjoy working in a fast-paced environment and adapt positively to change.
• You’re a supportive team player who thrives on shared success and brings a can-do attitude to challenges.

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices.Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus
• Company pension up to 7% matched
• 15% colleague discount in store and online
• Free access to wellbeing services such as Wagestream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves