Digital Marketing Executive (Web Content, SEO & Creative)

Hozelock; Minworth; On-site; GBP 35,000 - 45,000; Full time

Job summary

A well-known gardening product company based in the UK is seeking a Digital Marketing Specialist to support its digital strategy and improve user experience across its websites. You will manage website content, optimize SEO, and create engaging visual and video assets to enhance product listings and marketing on retailer platforms. The ideal candidate will have strong SEO knowledge, graphic design proficiency, and experience in video editing, as well as excellent communication and analytical skills.

Qualifications

• Experience managing website content and SEO.
• Skilled in graphic design and video editing.
• Familiar with digital asset management.

Responsibilities

• Maintain and update content across websites.
• Conduct keyword research and improve organic rankings.
• Create high-quality images and videos.
• Update product listings and ensure compliance on retailer platforms.
• Organise digital asset library for stakeholder access.
• Develop digital tools to support customer inquiries.

Skills

Attention to Detail

Technical Literacy

Creative Ability

Analytical Thinking and Problem-Solving

Time Management & Prioritisation

Communication Skills

Adaptability & Learning Agility

Customer-Centric Mindset

Collaboration & Teamwork

Education

Strong knowledge of SEO principles

Proficiency in graphic design tools

Experience in video editing

Familiarity with CMS platforms

Basic understanding of Amazon Vendor Central

Tools

Adobe Creative Suite

Canva

Premiere Pro

WordPress

Magento2

Job description

Primary objective of this position:

Play a key role in delivering Exel Garden's digital strategy and development, supporting the UK and International teams, where required. Managing website content, optimising SEO, and creating engaging visual and video assets, you will ensure Hozelock websites provide a seamless, user-friendly experience while supporting product listings and marketing across Amazon and other retailer platforms.

Key responsibilities:

User Experience:

• Maintain and update content across Hozelock websites, including product pages, category pages, blogs, and promotional campaigns.
• Ensure all content is SEO-optimised, mobile-responsive, and aligned with brand guidelines.
• Implement on-page SEO best practices: meta tags, headings, internal linking, image optimisation, and schema markup.
• Collaborate with stakeholders to keep product information accurate and up to date.

SEO Planning and Execution:

• Conduct keyword research and assist in building content clusters to improve organic rankings.
• Monitor site performance using Google Analytics (GA4), Search Console, and SEO tools (e.g., SEMrush/Ahrefs).
• Prepare monthly SEO and traffic reports with actionable insights.
• Use AI tools for content ideation and optimisation.

Creative Production

• Design high-quality images for web, social media, and retailer platforms using Adobe Photoshop, Illustrator, or Canva.
• Create and edit short-form videos for product demonstrations, social campaigns, and website use (Adobe Premiere Pro or similar).

Marketplace & Retailer Content

• Update product listings, images, and descriptions on Amazon and other retailer portals (e.g., B&Q, Screwfix, Wickes, Argos).
• Ensure compliance with retailer guidelines and optimise content for conversion.
• Support Amazon marketing campaigns (Sponsored Ads, A+ Content) and seasonal promotions.

Digital Asset Management:

Organise and maintain the digital asset library with accurate metadata for easy stakeholder access.

Customer and Consumer Support:

Develop high-quality and efficient digital tools to address and resolve customer and consumer website enquiries promptly and effectively.

Trend Analysis:

Stay updated and share relevant digital trends, industry news, and emerging platforms with stakeholders.

…and any other duties required to assist in supporting the achievement of Company objectives.

Core Competencies:

• Attention to Detail: Ensures accuracy in website updates, SEO implementation, and creative assets.
• Technical Literacy: Comfortable with CMS platforms, SEO tools, and basic HTML/CSS for content formatting.
• Creative Ability: Skilled in producing engaging images and videos aligned with brand guidelines.
• Analytical Thinking and Problem-Solving: Can interpret website and campaign performance data to inform improvements. Identifies issues (e.g., broken links, missing assets) and resolves them proactively.
• Time Management & Prioritisation: Handles multiple tasks (web updates, creative production, retailer uploads) efficiently.
• Communication Skills: Clear written and verbal communication for content creation and stakeholder collaboration.
• Adaptability & Learning Agility: Quickly learns new tools (Amazon Vendor Central, retailer portals) and adapts to changing priorities.
• Customer-Centric Mindset: Focuses on creating content and experiences that meet user needs and improve satisfaction.
• Collaboration & Teamwork: Works effectively with marketing, commercial, customer service teams and digital agencies.

Education and/ or Experience:

• Strong knowledge of SEO principles and experience managing website content.
• Proficiency in graphic design tools (Adobe Creative Suite or Canva).
• Experience in video editing (Premiere Pro, After Effects, or similar).
• Familiarity with CMS platforms (WordPress, Magento2 or similar).
• Basic understanding of Amazon Vendor Central and retailer content portals.

Nice-to-have:

• Experience with GA4 and reporting dashboards.
• Knowledge of A+ Content best practices and retailer compliance guidelines