Digital Marketing Executive

Team Jobs - Commercial; West Malling; On-site; GBP 30,000 - 32,000; Full time

Job summary

A leading specialist in the financial industry is looking for a creative Digital Marketing Executive in West Malling. This role involves executing the digital marketing strategy, managing social media channels, and creating compelling content. The ideal candidate should have over 3 years of experience in digital marketing, strong analytical skills, and proficiency in Adobe Suites. Benefits include a competitive salary, generous bonus scheme, and private health care.

Benefits

25 days holiday plus bank holidays

Generous bonus scheme

Private Health Care

Generous Pension contributions

Life Insurance

Social and Team events

Free parking

Qualifications

• 3+ years of digital marketing experience.
• Excellent attention to detail in a fast-paced environment.
• Experience in managing social media platforms.

Responsibilities

• Execute and develop the digital marketing strategy.
• Manage and create website content.
• Conduct regular campaign and website analysis.

Skills

Digital marketing experience

Attention to detail

Managing social media platforms

Copywriting skills

Campaign analysis

IT skills in Adobe Suites

Content creation

Proficient with Microsoft

Knowledge of CMS platforms

Tools

Adobe Suites

Canva

Job description

Overview

Digital Marketing Executive

My client is a leading specialist within the financial industry looking for a creative and driven Digital Marketing Executive to join their team. An exciting opportunity for an organised, creative individual who will be responsible for creating, growing, and developing all aspects of digital marketing.

• Salary: £30,000 - £32,000 starting salary with annual reviews and generous bonus scheme
• Office base: West Malling
• Working pattern: Monday to Friday in the office; after probation, 1 day a week working from home

Responsibilities

• Execute and develop the digital marketing strategy
• Book and manage all digital/display activity with trade media titles
• Update internal content calendars with all digital content (newsletter themes, video content, display activity)
• Manage all social media channels, with content creation, scheduling, and reporting
• Create digital display advertising for trade media
• Manage and create and update website content
• Design, create and send all newsletters
• Maintain marketing database, ensuring up to date in line with GDPR regulations
• Create, edit, and publish video content to build a following across online platforms
• Conduct regular campaign and website analysis to maximise the impact of future content
• Maintain brand interaction within digital communications, responding to messages, comments and reviews in a timely manner
• Conduct social listening and market research to stay up to date with industry trends, competitor activities and identify opportunities for content
• Responsible for digital software contract renewals (Dotdigital, Hootsuite and Adobe)
• Champion and project manage social, display, and video creation

Qualifications

• 3 years + digital marketing experience
• Excellent attention to detail, used to working in a fast-paced environment
• Experience in managing social media platforms (LinkedIn, X, and YouTube)
• Strong copywriting skills able to adapt to the company's tone of voice
• Competent in campaign and website analysis, able to review data to inform and develop future activity
• Strong IT skills across marketing related packages, particularly Adobe Suites and Canva
• Experienced in content creation for multiple digital platforms
• Proficient with Microsoft (Outlook, Excel, Word)
• Broad knowledge of website CMS platforms

Benefits

• 25 days holiday plus bank holidays
• Yearly salary review
• Generous bonus scheme
• Private Health Care
• Generous Pension contributions of 4%
• Life Insurance
• Social and Team events
• Free parking