Digital Marketing Executive

McCarthy Stone; Manchester; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A leading property developer in the UK is seeking a Digital Marketing Executive, primarily to enhance its online presence through effective digital strategies. This role involves driving visibility and engagement, SEO management, and content creation for marketing campaigns. The ideal candidate will have a strong digital marketing background with at least 2 years of relevant experience, looking to thrive in a dynamic environment. Competitive salary, bonus, and numerous benefits are offered, with a hybrid working model of typically 2 days in the office.

Benefits

Competitive salary plus discretionary annual bonus

Company Pension Scheme

Life Assurance

24 days holiday, rising to 28

Two fully paid volunteering days annually

Remote GP access

Family-friendly policies

Qualifications

• Minimum of 2 years' experience managing large-scale websites or intranets.
• Proven ability to manage multiple priorities in a fast-paced environment.
• Strong understanding of SEO fundamentals and best practices.

Responsibilities

• Drive visibility, engagement, and lead generation across digital channels.
• Collaborate with Brand team to create marketing content.
• Manage large-scale website performance.

Skills

Digital marketing experience

SEO expertise

Analytical skills

Content creation

Project management

Tools

Google Analytics 4

Sitecore

SEMrush

Microsoft Excel

Job description

Digital Marketing Executive – McCarthy Stone (Hybrid)

Location: Hybrid (typically 2 days per week in Watford)

As a confident self‑starter, the Digital Marketing Executive will play a pivotal part in shaping the online presence of one of the UK's leading retirement living providers. Responsibilities include driving visibility, engagement, and lead generation across digital channels, translating creative ideas into compelling content, and managing large‑scale website performance.

• Proven experience in digital marketing within the housebuilding, real estate, or property sector.
• Hands‑on expertise in SEO, CMS platforms (ideally Sitecore), and web performance analysis tools such as Google Analytics 4, Sitemorse, Hotjar, and SEMrush.
• Strong understanding of SEO fundamentals and best practices, with a track record of managing large‑scale websites.
• Collaboration with Brand team to translate ideas into content that supports quarterly marketing campaigns.
• Leading rollout of campaign content across website, ensuring accuracy and impact.
• Preparing aligned, high‑quality content for email and maintaining consistent digital touchpoints.
• Strong ability to interpret data and translate insights into actionable improvements.
• Highly analytical, solutions‑oriented, with excellent problem‑solving skills and meticulous attention to detail.
• Proven ability to manage multiple priorities in a fast‑paced environment.
• Minimum of 2 years’ experience managing large‑scale websites or intranets.
• Proficiency in CMS platforms (preferably Sitecore) and responsive platform technology.
• Proficiency in Microsoft Office, particularly Excel for data analysis and reporting.
• Collaborative mindset with the ability to work effectively in cross‑functional teams.
• Ability to multitask and manage competing priorities efficiently.

Benefits

• Competitive salary plus discretionary annual bonus.
• Company Pension Scheme.
• Life Assurance.
• Professional subscriptions paid for.
• 24 days holiday (rising to 28) plus bank holidays.
• 37‑hour working week, Monday to Friday.
• Two fully paid volunteering days annually, supported by the McCarthy Stone Foundation.
• Remote GP access, 24/7 Employee Assistance Programme, including counselling and legal advice, and eyecare vouchers.
• Colleague benefits booklet offering discounts and promotions.
• Family‑friendly policies.