Digital Marketing Executive

American Express; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading financial services company in Greater London is seeking a Digital Marketing Executive to manage online acquisition efforts for new customers. The role involves coordinating projects and optimizing digital pages to enhance customer journeys. Ideal candidates will have experience in project management and a strong understanding of digital marketing strategies. Comprehensive benefits and a hybrid working model are offered.

Benefits

Competitive base salary

Bonus incentives

Medical and dental benefits

Flexible working model

Career development opportunities

Qualifications

• Excellent project management skills, preferably in digital projects.
• Outstanding verbal and written communication skills.
• Strong analytical skills to identify key success drivers.

Responsibilities

• Own and manage digital pages for acquisition channels.
• Coordinate and execute releases across a multi-channel roadmap.
• Define and shape process controls to enhance operational efficiency.

Skills

Project management

Digital marketing

Communication skills

Analytical skills

Problem-solving

User Experience (UX)

User Interface (UI)

SEO understanding

Job description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

Digital acquisition of new Cardmembers is a key driver for growth in the UK market. This success is built on integrated, results-driven execution, a focus on ongoing and robust innovation, and a strong team. The Digital Marketing Executive role sits within the Digital Acquisition team, within UK Card Services which is responsible for managing digital channels and partners to acquire new Cards across our consumer and commercial portfolio.

The position is an excellent opportunity for someone looking to leverage and build their digital and project management skills, while driving tangible growth for the business, within a fast-paced environment.

The successful candidate will be responsible for managing key projects and deliverables for our online prospect journeys, including our suite of acquisition and SEO website pages and our e-application forms. This will require close and effective partnership with central technology product owners, Acquisition colleagues, local market product owners and multiple other internal stakeholders. Taking a coordinating and execution role, the key objectives will be to ensure seamless and optimised delivery of key market initiative updates and implementing strategies to uplift our owned assets.

Key Responsibilities:

• Own and manage digital pages across UK acquisition owned channels (all acquisition landing pages, application journeys and SEO pages).
• Coordinate and execute releases across a multi-channel roadmap for UK Card Services initiatives including often critical high-priority and growth-driving initiatives (e.g. product refreshes, limited-time offers, regulatory changes, etc.).
• Partner with compliance, product teams, risk, and other key stakeholders to align and plan for upcoming initiatives – capabilities, product changes etc.
• Define and shape process controls and capabilities to mitigate risk and enhance operational efficiency for UK market initiatives.
• Champion User Experience (UX) and user interface (UI) best practice, challenging stakeholders to be led by a customer-centric approach at all times.
• Help defining strategy and implementing enhancements that remove prospect friction and optimise our journeys to improve conversion efficiency
• Drive process excellence, promoting and sharing best practice both centrally and locally.
• Regularly update wider business teams and senior leadership on project statuses.

Minimum Qualifications:

The successful candidate will be highly professional, confident and personable with high levels of energy, and a proactive attitude. The candidate will need to be organised to work in a fast-paced environment and be able to manage multiple projects and deadlines, prioritising effectively. It is essential that the candidate is a team player able to work collaboratively with a variety of internal groups, as well as have the ability to drive projects independently. Some other key qualifications:

• Excellent project management skills, ideally experience with digital projects, journey optimisations and/or product refreshes and campaigns.
• Exceptional diligence and attention-to-detail with strong organisational skills, especially with complex systems and balancing multiple projects.
• Outstanding verbal and written communication skills, preferably experience with regular updates to senior leaders.
• Creative problem-solving, and ability to identify and drive customised solutions.
• Work well under pressure and meet tight deadlines, willingness to work flexible hours on launch dates.
• Adapt well to changing circumstances and makes decisions quickly.
• Strong analytical skills, with ability to identify key success drivers for campaigns, tests, etc.
• Experience/understanding of digital capabilities, content management systems, UX/UI and search engine optimisation (SEO) would be a plus.

Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.