Digital Marketing & Content Executive

Hertfordshire County Council; Stevenage; On-site; GBP 34,000 - 38,000; Full time

Job summary

A local government authority in Stevenage is seeking a Digital Marketing & Content Executive to create engaging digital content and manage social media strategies. The ideal candidate will have a background in marketing or communications and a passion for delivering high-quality digital marketing support. This role offers competitive salary and the opportunity to work within a dynamic team dedicated to driving sustainable growth in the region.

Benefits

Competitive salary

Opportunities for secondment

Disability Confident employer

Qualifications

• Experience in producing digital marketing copy and website content.
• Engagement with online communities through social media.
• Ability to analyze data and adjust content strategy accordingly.

Responsibilities

• Write compelling digital content tailored to various audiences.
• Manage social media content calendar and monitor performance.
• Help produce video content for social media platforms.

Skills

Excellent writing, editing, and proofreading skills

Proven experience in digital content creation

Familiarity with analytics tools

Excellent communication and people skills

Experience in managing social media channels

Ability to use and learn new IT systems

Creative mindset with an eye for design

Proactive problem-solving approach

Education

Relevant degree in marketing, communications, journalism, advertising, PR

Tools

Google Analytics

Adobe Creative Suite

Job description

Overview

Job Title: Digital Marketing & Content Executive

Starting Salary: £34,433 progressing to £37,280 per annum (pro rata for part time)

Hours: 37

Location: Stevenage

Contract Type: Fixed Term until 30/09/2027

Directorate: Growth & Environment

About The Team Hertfordshire Futures Hertfordshire Futures is a dynamic partnership between businesses and the public sector, driving sustainable economic growth across the county. It is the leading voice for Hertfordshire’s economy, setting the strategic direction to accelerate business growth, job creation, innovation and investment. Hertfordshire Futures is part of the Growth & Environment directorate of Hertfordshire County Council.

Hertfordshire Growth Board Hertfordshire Growth Board is the way the county is working together to deliver sustainable good growth for residents, communities and businesses. It is made up of the County Council, the 10 district and borough councils, the NHS Hertfordshire & West Essex Integrated Care Board (ICB), Homes England, Hertfordshire Futures, the University of Hertfordshire and the Police and Crime Commissioner.

The post-holder will provide digital marketing and communications support to Hertfordshire Futures and its brand family, and to Hertfordshire Growth Board. They will be an integral part of a small and friendly team, reporting to the Hertfordshire Futures Communications Manager, with plenty of scope to be proactive, work across a variety of exciting brands, and take ownership of their key areas of responsibility.

Responsibilities

• Write compelling digital news stories, social media posts, digital marketing copy and website content as needed, tailored to the appropriate audience and in the brand voice.
• Manage and implement the social media content calendar. Monitor performance and prepare monthly analytics reports, adjusting strategies as needed, in order to boost growth and engagement.
• Help to plan, script, and produce video content for social media and other digital platforms.
• Liaise with the wider team to develop content ideas to maximise the visibility of our brand family. Monitor brand family social media channels and amplify their activity to boost overall visibility and engagement.
• Engage with our online community on social media – respond to comments, follow targeted profiles, engage with partners’ posts, and share relevant partner content.
• Monitor mentions of the business and its brand family across media channels, sharing relevant news stories with the Communications Manager and wider team.
• Proofread content produced by partners or the wider team when required, ensuring it is accurate, meets our quality threshold, and adheres to branding guidelines.
• Update and manage our mailing list, ensuring compliance with GDPR.
• Keep the website and its CMS up to date, working with the Communications Manager and wider team to produce accurate, compelling, and easy-to-digest content.
• Optimise website content for search engines (SEO), use analytics tools to track and report on website performance, and proactively suggest improvements to boost user experience and engagement.
• Liaise proactively with our web support provider to resolve technical issues as they arise.
• Deputise for the Communications Manager at meetings as required.

About You

We are seeking a confident and capable wordsmith with a talent for creating engaging and shareable content. The ideal candidate will have demonstrable skills in digital content creation, social media management, and audience engagement, with an understanding of how to tailor messaging across platforms and audiences.

Essential Criteria

• Excellent writing, editing, and proofreading skills.
• Proven experience in producing digital content, including news stories, social media posts, marketing copy, and website content.
• Familiarity with analytics tools (e.g. Google Analytics, Meta Insights) and the ability to interpret data to inform content strategy.
• Excellent communication and people skills, with the ability to engage confidently with stakeholders and online communities.
• Demonstrable skills in managing social media channels, with evidence of boosting engagement and growth through planning and analytics.
• Ability to use and learn new IT systems and digital tools with confidence.
• A creative mindset with an eye for design.
• A proactive approach to problem-solving.
• Ability to work collaboratively across teams and deputise for senior colleagues when required.

Qualifications & Experience

• A relevant degree in marketing, communications, journalism, advertising, PR or a related field, OR equivalent professional experience in a similar role.
• A passion for writing and content creation is essential.

Desirable Skills

• Experience with design tools (e.g. Canva, Adobe Creative Suite) and video editing software (e.g. Final Cut Pro, Adobe Premiere Pro) to support visual content creation.
• Experience in video content production, including scripting and planning for social media and digital platforms.
• Working knowledge of website CMS platforms, with experience in updating and optimising content for SEO and user experience.

We welcome applications from candidates who currently reside in the UK with established proof of right to work documentation. We are not able to offer sponsorship at this time for this role.

This job role is within the Corporate Services, level CORP9 job profile. Please locate this via: Job profiles - Corporate services

To hear more about this opportunity please contact Rashmi Pillai, Communications Manager: [e-mail] for an informal discussion about the role.

Interview Date: w/c 29th September 2025

Benefits & How to Apply

As part of your application, please upload your most recent CV. Ensure your CV is up to date with your employment history (including any employment gaps), and including any training/qualifications. We encourage you to include examples of where you have demonstrated the requirements/criteria in the advert / job profile to allow the panel to fully recognise your skills and abilities. You will have the opportunity to include a short covering paragraph within your application to give us a little more information about your skills, knowledge, and experiences.

Secondment

This position is open to secondments. If you work for HCC or any other Local Authority and would like to be considered as a Secondment contract, please ensure you complete the Secondment Form as part of your application. If you do not, your application will be considered as a Fixed Term Contract only.

Disability Confident

We are proud to be a Disability Confident employer and guarantee an interview to anyone disclosing a disability whose application meets the minimum criteria for the post.

English Fluency

The ability to converse at ease with members of the public and provide advice in accurate spoken English is essential for the post (for those whose language is a signed language the provision of a sign language interpreter who speaks English to the necessary standard of fluency will be required). Further information about the legal requirement can be found here.