Digital Marketing Analyst: CRO, SEO & Onboarding

Crown Worldwide; City Of London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A specialist banking client in London is seeking a Digital Analyst for a fixed-term maternity cover. This role will support the Senior Marketing & Communications Manager in driving digital acquisition across savings products and enhancing website performance. Responsibilities include managing Google AdWords, analysing campaign results, optimising the digital onboarding journey, and improving website usability. With a requirement of 1-2 years' experience in marketing, this is a key position for digital strategy execution and optimisation.

Qualifications

• 1-2 years' experience in a marketing or communications role, preferably in financial services.
• Strong MS Office skills (Word, Excel, PowerPoint).
• Experience with Google AdWords and Google Analytics.

Responsibilities

• Implement Google AdWords, monitor performance metrics.
• Analyse campaign results and recommend optimisation actions.
• Manage advertising performance on comparison sites.

Skills

Digital marketing

Google AdWords

SEO

UX/UI improvements

Google Analytics

Email marketing

MS Office

Education

Degree in Marketing or related discipline

Tools

WordPress

Spotler Mail+

Zoho Forms

Semrush

Job description

A specialist banking client in London is seeking a Digital Analyst for a fixed-term maternity cover. This role will support the Senior Marketing & Communications Manager in driving digital acquisition across savings products and enhancing website performance. Responsibilities include managing Google AdWords, analysing campaign results, optimising the digital onboarding journey, and improving website usability. With a requirement of 1-2 years' experience in marketing, this is a key position for digital strategy execution and optimisation.