Digital Content Officer

University of Bath; Bath; On-site; GBP 30,000 - 40,000; Full time

Job summary

A prestigious educational institution in Bath is seeking a motivated Digital Content Officer. In this role, you will develop engaging digital content for courses and support recruitment communications. Ideal candidates will have experience in marketing, social media, and content management, alongside strong analytical skills. This role promises opportunities for professional development and a welcoming work environment.

Benefits

Free counselling services

Cycle to work scheme

Generous pension schemes

Annual leave allowance

Family-friendly workplace

Relocation allowance

Qualifications

• Demonstrable experience in a marketing and communications environment, preferably in higher education.
• Ability to create engaging digital content.
• Experience in social media management.

Responsibilities

• Develop engaging web content for undergraduate and postgraduate courses.
• Support applicant communications through the CRM system.
• Measure and report on the effectiveness of content.

Skills

Experience in marketing and communications

Content management system (CMS) proficiency

Professional social media experience

CRM system knowledge

Analytical mindset

Proficiency in IT/web software

Understanding of web best practices

Multimedia content creation

Deadline management

Good communication skills

Job description

Digital Content Officer

We're looking for a motivated and enthusiastic Digital Content Officer.

About The Role

In this role, you will work alongside the Faculty's Digital Content Manager and wider marketing team to develop engaging web content that promotes our range of undergraduate and postgraduate courses, as well as research activity. This will include case studies, promotional content (written and video), news articles, and informative web pages. To do this, you must be comfortable researching, interviewing, writing, editing, sub‑editing and proofreading material in digital formats, and be able to ensure adherence to the University/Faculty’s guidelines.

You will create, schedule, send, and evaluate applicant and pre‑applicant communications through the Customer Relationship Management (CRM) system to support recruitment. You'll do this alongside our Faculty Marketing Officers and central marketing teams.

You will support the use of various social media accounts owned by the Faculty, spanning platforms like LinkedIn, Instagram and Facebook. You'll help with sourcing stories, creating posts, and measuring/optimising for engagement.

You will act as a key member of the Faculty's Marketing & Communication team in terms of utilising data and insights to optimise marketing activities. You'll measure the effectiveness of current content (across email communications, website, and social media) and report back to the team with suggestions on how to enhance and improve future outputs.

Our Ideal Candidate

• demonstrable experience working in a marketing and communications environment (beneficial if this is/was in the higher education sector)
• experience of creating digital content using a recognisable content management system (CMS)
• experience using social media in a professional capacity
• working knowledge of using a CRM system to send and optimise email communications
• an analytical mindset and ability to gain insights from complex data
• proficiency using a range of standard IT and web‑based software
• an understanding and awareness of web usability, design, accessibility, and publishing best practices
• ability to create multimedia content - including video, audio, and graphics
• ability to manage deadlines, conflicting priorities, and work independently
• good communication skills

Additional Information

We consider ourselves to be a university where difference is celebrated, respected and encouraged. We have an excellent international reputation with staff from over 60 different nations and have made a positive commitment towards gender equality and intersectionality receiving a Silver Athena SWAN award. We truly believe that diversity of experience, perspectives, and backgrounds will lead to a better environment for our employees and students and encourage applications from all genders, backgrounds, and communities, particularly from under‑represented groups, and value the positive impact that will have on the university. We are committed to maintaining a safe and secure environment for our students, staff, and community by reinforcing our Safer Recruitment commitment.

We're very proud to be a signatory of the Armed Forces Covenant. an accredited Disability Confident Leader; autism friendly university, committed to building disability confidence and supporting disabled staff.

Benefits

• Free counselling services through Health Assured
• Cycle to work scheme
• Electric vehicle salary sacrifice scheme
• Staff discount at Team Bath gym
• Staff discounts on postgraduate tuition fees
• Staff discount on language courses
• Generous employer contributory pension schemes
• Generous annual leave allowance with an additional 5 discretionary days so that you can enjoy a positive work life balance
• A wide range of personal and professional development opportunities including Apprenticeships, LinkedIn Learning and more
• Free entry to the Holburne Museum in Bath
• Local discounts and more
• A family‑friendly workplace
• An excellent reward package that recognises the talents of our diverse workforce
• Relocation allowance
• Visa reimbursement and Interest‑Free Loan to help with the cost of some immigration expenses

Find out more about our benefits and watch the video to hear from our staff about what makes the University of Bath a great place to work as well as following us X and LinkedIn.

Further Details

Job Description & Person Specification

Terms and Conditions of Employment

Right to Work in the UK: We do not assess immigration or right to work status until offer stage. Being invited to interview does not guarantee you are eligible for visa sponsorship and all offers are conditional on meeting right to work requirements. Further information is available on our application support webpage.

Anonymous shortlisting: We are constantly seeking to reduce the unconscious bias that enters any assessment process, with the goal of creating an inclusive and equal assessment process. To support this, personal details such as your name, may be removed from application forms at the initial shortlisting stage.

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