Digital Content Executive

JD Sports Fashion; Bury; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading sports fashion retailer in the UK is seeking a Content Executive to manage the creative aspects of its digital presence. You will collaborate with various teams, ensure brand consistency, and improve site conversion rates. The ideal candidate has over 2 years of experience in content marketing and is adaptable to a fast-paced environment. This position offers staff discounts and opportunities for personal development.

Benefits

Staff discount on JD Group products

Personal development opportunities

Qualifications

• 2+ years’ experience in content-focused marketing role.
• Demonstrated experience in multiple formats.
• Committed to teamwork in fast-paced environments.

Responsibilities

• Manage creative aspects of the JD EMEA Content estate.
• Develop site improvements to drive conversion.
• Ensure brand guidelines are consistently executed.
• Provide general support to junior team members.

Skills

Content marketing experience

Team collaboration

Fast-paced environment adaptability

Omni-channel best practices

Job description

Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with our colleagues working in stores across several retail fascias in many markets around the world. JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally. We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people-led, innovative and customer-focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day to day objectives.

Role Overview

Content Executive’s are pivotal in ensuring consistency across all necessary channels and our responsible territories. Working with other departments to create industry-leading assets, while assisting on various digital campaigns and aiding junior members in their day to day roles.

Responsibilities

• Be a key component on managing the creative aspects of the JD EMEA Content estate, through managing briefs to our creative studio, handling the assets and uploading these to ensure we achieve our goal of being a best-in-class E-Commerce site.
• Working with the wider team to develop site improvements for JD that drive conversion across all purchasing funnels and devices.
• Ensure brand guidelines and creative consistency is executed. Making sure all of these channels are fully up to date with the latest campaign and marketing imagery.
• Ensure that the customer journey is smooth and effective from all marketing touch points through to purchase.
• General support to junior members of the team – both onboarding and generic teamwork duty.
• Leading on projects across a wide range of focus areas – controlling from idea stage and seeing the project through to execution and analysis.
• Complete daily site checks of key devices through testing and review of customer interactions.
• Proficient in utilising third-party tools at an intermediate level.

Role Objectives And KPI’s

• Develop strong relationships across the business including with the merchandising, marketing, retail & buying teams.
• All campaign metrics are constantly improving – for example, engagement and conversion rate is constantly kept above a set benchmark. While aiding on the design and ensuring we’re always industry-leading (by coming up with your own weekly content report, using both individual and competitor research).
• New starters are onboarded into the team seamlessly – leading on training sessions and being an ample safety net to them at all times.

Skills And Experience

• 2+ years’ experience in content-focused/holistic marketing role with demonstrated experience in multiple formats
• Committed to working as part of a team
• Experience in a fast-paced environment, delivering creative output
• Working knowledge of omni-channel best practices

We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work.

Thank you for your time

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