Digital Content Editor

Newcastle University; Newcastle upon Tyne; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading university in England seeks a passionate Digital Content Editor in Newcastle upon Tyne. This full-time role will focus on creating and optimizing digital content that enhances user experience and aligns with institutional goals. You will work within a collaborative marketing team dedicated to delivering a digital-first strategy, supporting students and stakeholders through innovative approaches in education and engagement. Ideal candidates will possess strong skills in content creation, SEO, and user-centered design.

Qualifications

• Passion for digital content and a strong understanding of user needs.
• Experience in a digital marketing or content-focused role.
• Ability to optimize content for search engines and user experience.

Responsibilities

• Plan, write, edit and publish high-quality digital content.
• Optimise content for search performance and usability.
• Champion content standards and guidelines.
• Evaluate content effectiveness using research and analytics.

Skills

Digital content creation

SEO strategy development

Content management systems

User experience design

Collaboration skills

Tools

Web analytics tools

Content management platforms

Job description

We are a world class research-intensive university. We deliver teaching and learning of the highest quality. We play a leading role in economic, social and cultural development of the North East of England. Attracting and retaining high-calibre people is fundamental to our continued success.

Role

Digital Content Editor, Web Content Team – Marketing, Marketing, Global Recruitment and Admissions

Newcastle University is embarking on an exciting curriculum transformation as part of our Education Strategy 2030+. Through our new Leading Edge Curriculum Framework, we’re reviewing the shape, design, content and delivery of all programmes to ensure our students gain the knowledge, skills and experiences they need to thrive academically, professionally and personally.

Our redesigned programmes will place real-world learning at their core—creating opportunities for students to engage with research, industry, practice and society throughout their studies. To support this ambition, we’re looking for a passionate Digital Content Editor to join our established and growing team and help deliver our digital vision.

The Role

Our web estate is a vital channel for communicating with a wide range of audiences. As a Digital Content Editor, you will plan, create and refine clear, engaging and optimised digital content that supports both strategic objectives and user needs. You’ll play an important role in improving how content is structured, presented and maintained across our sites, while helping to embed best practice throughout the web design process.

What you’ll do

• Plan, write, edit and publish high-quality digital content aligned to user needs and institutional priorities
• Optimise content for findability and performance (including accessibility and usability)
• Support web projects by managing content workflows and helping stakeholders deliver content effectively
• Maintain and champion content standards, guidelines and governance
• Work closely with colleagues across the University to ensure content is accurate, consistent and user-focused
• Contribute to continuous improvement of our digital content design approach and practices

About the team

You’ll join the Web Content Team, part of Newcastle University’s Marketing Team within the Marketing, Global Recruitment and Admissions Directorate. We are a comprehensive, world-class marketing team dedicated to supporting our partners, academics and students.

Our vision for marketing at Newcastle encompasses:

• Embracing a digital-first approach
• Encouraging our team through personal growth
• Engaging with our clients and audiences
• Delivering an exceptional marketing strategy

We’re highly collaborative and innovative, combining a wide range of planning, creative and technical skillsets.

Informal enquiries

If you have any questions about the role, please contact: Linda Jameson, Web Content Manager – [e-mail]

This is a full time position available for the duration of 24 months.

How to apply

To apply, please upload: Your CV and cover letter outlining how your skills and experience meet the person specification (as outlined in the job description).

Key Accountabilities

As part of the Marketing Team, your primary focus will be delivering web content for the Leading Edge Curriculum project and may also work across all aspects of our services, including:

• Digital marketing and campaigns
• Digital transformation: design thinking, digital experience, solution development, service design
• Innovation and emerging technologies
• Brand and reputation management
• Student recruitment
• Business and enterprise
• Research impact
• Create and edit effective content to:
  • support business goals and meet user needs
  • be optimised for search engines and mobile devices
  • support digital marketing and social media campaigns
  • meet the University’s content guidelines and standards
• Work to develop and implement an effective SEO strategy in relation to our web content.
• Where appropriate, participate in internal and external client meetings, planning sessions and wash-ups.
• To implement user centred content design principles, including web usability, writing for the web, web content creation and user experience design.
• Use content measurement frameworks to evaluate outputs, continuously assessing working methods and processes and implement recommendations for improvement.
• Test and approve content as part of quality assurance and workflow processes.
• Provide support for website usability research such as user testing data write up and analysis, survey analysis and interpretation of web statistics.
• Use research and analytics findings to inform content improvements for the University website and to monitor the effectiveness of the website.
• Provide advice and editorial support to the editor network and colleagues across the University
• Other duties as required to support online and digital requirements.