Digital and Web Analyst

iQ Student Accommodation; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading student accommodation provider based in Greater London is seeking a data professional with expertise in analytics and performance reporting. This role involves mining datasets, owning tracking frameworks, and driving conversion rate optimization through experimentation and analysis. Ideal candidates will have strong skills in tools like GA4, GTM, and Power BI. The position offers a hybrid work model with three days in the office. Apply today for a fulfilling experience!

Qualifications

• Deep knowledge of GA4, GTM (Web & Server-Side), and mobile analytics tools.
• Experience with A/B and multivariate testing platforms.
• Strong grasp of cookieless attribution and incrementality testing.

Responsibilities

• Mining and structuring large datasets across digital channels.
• Owning tagging, tracking, and attribution frameworks.
• Driving CRO through experimentation and diagnostics.
• Collaborating with BI teams for dashboards and reports.

Skills

Knowledge of GA4

Experience with GTM

A/B testing platforms

Cooking attribution

Familiarity with conversion APIs

Skills in Power BI

Collaborative mindset

Tools

GA4

GTM

Power BI

VWO

Job description

Job Details iQ is one of the UK's biggest providers of student accommodation, committed to giving our 34, students in 85 sites across 29 UK cities their best year yet. Our London and Manchester based support teams are the cog that keeps the iQ wheels turning, providing our brilliant site teams with everything they need to deliver a fantastic student experience every day. iQers are a pretty special bunch. Our team is bursting with independent thinkers and problem solvers, who join us to explore what's possible and build a career as part of a diverse, fun and supportive team. If you have people skills, personality and potential then you have all the makings of a great iQer.

Key Responsibilities

• Mining and structuring large datasets across all digital channels
• Ow our tagging, tracking, and attribution frameworks
• Driving CRO through experimentation, heatmaps, and user journey diagnostics
• Future-proofing measurement with server-side tagging, conversion APIs, and consent-aware tracking
• Collaborating with BI teams to build powerful dashboards and performance reports
• Influencing stakeholders with strategic thinking and data storytelling

Key Relationships

• IT and Revenue Management teams
• Our Systems and BI teams
• External website and analytics agency partners

Skills and Experience

• Deep knowledge of GA4, GTM (Web & Server-Side), and mobile analytics tools
• Experience with A / B and multivariate testing platforms (e.g. VWO)
• A strong grasp of cookieless attribution, incrementality testing, and MMM
• Familiarity with conversion APIs (Meta CAPI, Google Enhanced Conversions, TikTok Events API)
• Confidence in working with first-party data, event schemas, and identity resolution
• Skills in Power BI and performance reporting across digital channels
• A collaborative mindset to work with internal teams and external agency partners

We operate a hybrid working model with 3 days in the office and 2 days working from home / site location.

Ready to feel like you've got the best job ever? Apply today and find out what it's really like to work at iQ!