Digital and Social Manager, TdF Grand Depart 2027

British Cycling; Manchester; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading UK sports organization in Manchester is seeking a Digital Marketing Specialist to support content planning and social media strategies for the Tour de France. The ideal candidate will have 3-5 years of experience in producing engaging social media content, alongside strong skills in community management and an understanding of digital marketing. You will work across various platforms, driving awareness and engagement in a creative, fast-paced team environment.

Benefits

Competitive Salary

Cycle to Work Scheme

Generous Holidays (25 days + bank holidays)

Holiday purchase scheme

Life Assurance

Pension

Qualifications

• 3-5 years of experience in digital marketing and social media content creation.
• Ability to engage audiences and manage online communities effectively.
• Experience with basic SEO and email marketing.

Responsibilities

• Support content planning, production, and publishing for Tour de France.
• Shape and implement digital strategies for social media.
• Create engaging content across multiple platforms.

Skills

Social media content production

Adobe Creative Suite (Photoshop)

Digital marketing generalist

Community management

Content planning

Tools

Microsoft Office (Word, Excel, PowerPoint)

Job description

In 2027 the UK will host the Grand Depart of both the Tour De France and the Tour De France Femme, Avec Zwift. This will be the first time in history that both races have departed from the same country, outside of France. A landmark social impact programme will also be delivered across the UK, tackling inactivity, improving mental wellbeing, boosting economic growth and supporting communities to thrive. A Special Purpose Vehicle (SPV) - Grand Depart GB 2027 - will maintain oversight of the delivery of the events and will manage public funding on behalf of DCMS, Scottish Government, Welsh Government and UK Sport. The SPV is a Joint Venture between UKEL (a new sports events company) and British Cycling. British Cycling will deliver the operational and business function, social impact and volunteer programmes along with all consumer facing functions, on behalf of partners.

Responsibilities

• Supporting the Content Marketing Lead on content planning, production, and publishing across Tour de France, Grand Depart 2027 channels.
• Helping shape and implement the digital strategy and social media plans that amplify and drive awareness of TDF/TDFF 2027 across all owned channels.
• Creating content that engages and grows audiences – from graphics and video to captions and stories – ensuring consistency of tone and style.
• Leading on community management, actively monitoring and driving conversations, responding to comments, and fostering positive online engagement.
• Engaging closely with the Social Impact delivery team to understand programmes and activities, identifying and delivering engaging storytelling opportunities.
• Using analytics and reporting tools to feedback on performance and make data‑led recommendations.
• Contributing ideas for new features, formats, and campaigns, keeping pace with the latest digital and social media trends.
• Supporting live event coverage, working flexibly across some evenings and weekends (with time off in lieu).

Qualifications

• Experience producing and publishing social media content across multiple platforms is essential, along with a knowledge of the Adobe Creative Suite (specifically Photoshop), plus Microsoft Office (Word, Excel, PowerPoint) to an intermediate level.
• You will be a well‑rounded digital marketing generalist with proven experience delivering activity across multiple channels, including content planning and creation, social media management, basic SEO, email marketing and community management.
• You thrive as part of a creative, fast‑paced team, building positive relationships with colleagues, riders, fans, and external partners.
• You have 3‑5 years experience, bringing a proactive, can‑do attitude and a hunger to learn.
• You've got proven skills in digital marketing and social media content creation – whether it's writing captions, creating carousels, editing reels, or designing quick‑turnaround graphics.
• You're confident in community management: knowing how to engage audiences, answer questions, and handle sensitive topics with care.
• Knowledge of cycling is a bonus – but more important is your drive to find those "gold dust" content opportunities and turn them into thumb‑stopping posts that people want to share.

Benefits

• Competitive Salary
• Cycle to Work Scheme
• Generous Holidays (25 days + bank holidays)
• Holiday purchase scheme
• Life Assurance
• Pension