Digital and Commercial Brand Manager - Gastroenterology & Reproductive Health - Home/West London

CHASE; London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading pharmaceutical company is seeking a Digital & Commercial Brand Manager to drive digital transformation and manage portfolio strategies. The candidate should possess significant experience in pharmaceutical marketing, with a strong focus on digital engagement and omnichannel strategies. This hybrid role offers a competitive salary, bonus, and clear progression opportunities in a high-performing team.

Benefits

Highly competitive salary

Bonus and benefits package

Clear progression opportunities

Qualifications

• Significant experience in pharmaceutical or healthcare marketing with a strong digital focus.
• Proven success in omnichannel campaign execution.
• Strong stakeholder engagement and project management skills.

Responsibilities

• Drive the UK's digital transformation across business units.
• Manage strategy for established brands through digital channels.
• Optimize ROI and demand generation within a lean budget.

Skills

Pharmaceutical marketing experience

Digital engagement strategies

Project management

Stakeholder engagement

Data analytics

Tools

CRM systems

Marketing automation

Job description

Digital & Commercial Brand Manager - Gastroenterology & Reproductive Health

• Hybrid - 3 days/week in West London office, 2 days WFH

Are you a strategic marketer with the gravitas to lead digital transformation and the commercial acumen to drive brand performance?

Our client is a global pharmaceutical innovator with a strong legacy in Urology, Endocrine Oncology, Gastroenterology, Endocrinology (Growth), and Reproductive Health. Their mission is to empower physicians to treat patients on the body's own terms-and they're investing heavily in digital excellence to make that happen.

This senior-level role (equivalent to a Marketing Manager, Sales Manager, or Medical Lead) is split into two distinct areas of responsibility, offering a unique opportunity to lead transformation and deliver commercial impact.

Digital Excellence Leadership (Approx. 70%)

You'll be the driving force behind the UK's digital transformation across two business units. This part of the role is all about:

• Energising and educating cross-functional teams-marketing, medical, sales, and others-to adopt digital-first thinking and embed best practices.
• Acting as the UK's digital ambassador, aligning with and influencing the global digital roadmap to ensure the UK is at the forefront of innovation.
• Leading the development and execution of omnichannel engagement strategies, integrating CRM and automation platforms to deliver seamless customer journeys.
• Building internal capabilities, SOPs, and frameworks to elevate digital performance and embed a culture of continuous improvement.

Commercial Portfolio Management (Approx. 30%)

You'll lead the strategy for a suite of established brands that are no longer actively promoted by the sales force. Instead of rep-led engagement, you'll use digital channels and targeted marketing to maintain visibility and drive performance. This includes:

• Developing and executing cost-effective digital brand strategies to increase product uptake and lifecycle value.
• Managing forecasting and P&L, using structured problem-solving and data-driven decision-making.
• Applying critical thinking to optimise ROI and demand generation within a lean budget.
• Ensuring these brands remain commercially relevant through smart, agile marketing.

What We're Looking For

• Significant experience in pharmaceutical or healthcare marketing, with a strong digital focus.
• Proven success in omnichannel campaign execution and digital engagement strategies.
• Proficiency in CRM systems, marketing automation, and data analytics.
• Strong stakeholder engagement and project management skills.
• Gravitas, influence, and a growth mindset-ready to make an impact and progress.

Why This Role?

• Join a company with exceptional global digital talent and a bold vision for the future.
• Be part of a high-performing, digitally driven team.
• Enjoy a highly competitive salary, bonus, and benefits package.
• Clear progression opportunities-affiliate or global roles await those who deliver impact.

Apply online or contact CHASE on 0131 553 6644 for a confidential discussion.

Reference Number: 69633