Digital and Commercial Brand Manager - Gastroenterology & Reproductive Health - Home/West London

CHASE; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading global pharmaceutical innovator is seeking a Digital & Commercial Brand Manager to drive digital transformation and manage a commercial portfolio. The role involves leading omnichannel marketing strategies and ensuring brand visibility using digital channels. Candidates should have a strong background in pharmaceutical marketing with proven success in digital engagement strategies. This role offers competitive salary, bonuses, and career progression opportunities.

Benefits

Competitive salary

Bonus and benefits package

Clear progression opportunities

Qualifications

• Significant experience in pharmaceutical or healthcare marketing, with a strong digital focus.
• Proven success in omnichannel campaign execution and digital engagement strategies.
• Strong stakeholder engagement and project management skills.

Responsibilities

• Lead the UK's digital transformation across two business units.
• Develop and execute omnichannel engagement strategies.
• Manage forecasting and P&L using data-driven decision-making.

Skills

Pharmaceutical marketing experience

Digital engagement strategies

CRM systems proficiency

Data analytics

Project management

Stakeholder engagement

Job description

Overview

Digital & Commercial Brand Manager - Gastroenterology & Reproductive Health – Hybrid role: 3 days/week in West London office, 2 days WFH.

Are you a strategic marketer with the gravitas to lead digital transformation and the commercial acumen to drive brand performance?

Our client is a global pharmaceutical innovator with a strong legacy in Urology, Endocrine Oncology, Gastroenterology, Endocrinology (Growth), and Reproductive Health. Their mission is to empower physicians to treat patients on the body's own terms—and they're investing heavily in digital excellence to make that happen.

This senior-level role (equivalent to a Marketing Manager, Sales Manager, or Medical Lead) is split into two distinct areas of responsibility, offering a unique opportunity to lead transformation and deliver commercial impact.

Digital Excellence Leadership (Approx. 70%)

• You'll be the driving force behind the UK's digital transformation across two business units. This part of the role is all about energising and educating cross-functional teams—marketing, medical, sales, and others—to adopt digital-first thinking and embed best practices.
• Acting as the UK's digital ambassador, aligning with and influencing the global digital roadmap to ensure the UK is at the forefront of innovation.
• Leading the development and execution of omnichannel engagement strategies, integrating CRM and automation platforms to deliver seamless customer journeys.
• Building internal capabilities, SOPs, and frameworks to elevate digital performance and embed a culture of continuous improvement.

Commercial Portfolio Management (Approx. 30%)

You'll lead the strategy for a suite of established brands that are no longer actively promoted by the sales force. Instead of rep-led engagement, you'll use digital channels and targeted marketing to maintain visibility and drive performance. This includes:

• Developing and executing cost-effective digital brand strategies to increase product uptake and lifecycle value.
• Managing forecasting and P&L, using structured problem-solving and data-driven decision-making.
• Applying critical thinking to optimise ROI and demand generation within a lean budget.
• Ensuring these brands remain commercially relevant through smart, agile marketing.

What We're Looking For

• Significant experience in pharmaceutical or healthcare marketing, with a strong digital focus.
• Proven success in omnichannel campaign execution and digital engagement strategies.
• Proficiency in CRM systems, marketing automation, and data analytics.
• Strong stakeholder engagement and project management skills.
• Gravitas, influence, and a growth mindset-ready to make an impact and progress.

Why This Role?

• Join a company with exceptional global digital talent and a bold vision for the future.
• Be part of a high-performing, digitally driven team.
• Enjoy a highly competitive salary, bonus, and benefits package.
• Clear progression opportunities—affiliate or global roles await those who deliver impact.

Apply online or contact CHASE on 0131 553 6644 for a confidential discussion.

Reference Number: 69633