Destination Brands Marketing Manager

Greene King; Burton upon Trent; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading pub and brewery company is seeking a Marketing Manager responsible for delivering integrated campaigns that drive customer acquisition and support brand growth. The ideal candidate will manage a comprehensive campaign calendar, align strategies with commercial objectives, and leverage digital tools for maximum impact. This position offers career development, discounts on brands, and a focus on employee well-being, making it an enriching opportunity in a dynamic environment.

Benefits

Career development opportunities

Discount of 33% for staff and 15% for loved ones

Free employee assistance program

Discount of 50% at Greene King Inns

Referral bonus of £1,500

Wagestream access

Retail discounts up to 30%

Qualifications

• Ability to manage and execute an 18-month integrated campaign calendar.
• Experience in developing creative national campaigns aligned with brand goals.
• Knowledge of performance metrics for effective campaign decisions.

Responsibilities

• Deliver integrated marketing campaigns for specific brands.
• Manage budget informed by customer and brand insights.
• Create campaign strategies to drive customer acquisition.

Job description

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Company Description

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what's wholly British, the pub experience.

Job Description

You will be responsible for the delivery of integrated campaigns for a specific brand /formats. The activation of campaigns will require an omnichannel approach, ensure they are stand-out campaigns, and there is a clear 18-month Marketing and Campaign calendar to deliver the customer acquisition essential for the brands / format's growth plans - and the execution on a local and national level - trading responsiveness.

Qualifications

Development and execution of an 18-month integrated campaign calendar and associated budget informed by performance, brand needs, customer understanding performance / what next

Manage team to develop and execute, creative, stand out national campaigns aligned with the Brand essence and Commercial goals - in an integrated Marketing calendar. Ensure that campaigns deliver clear RoI only creating work that delivers impactful customer and financial outcomes (fewer, bigger, better campaigns)

Create brand / format led campaign strategies to deliver growth throughout the Marketing funnel (awareness, consideration, usage) and ultimately deliver the customer acquisition to deliver the commercial growth targets for Brands / format

Define campaigns which deliver business targets for digital transformation - including database growth, bookings adoption and app usage and downloads targets

Informed by Planning & Performance insights, build a clear holistic view of performance and RoI of national campaigns, embedding robust learnings review processes to improve future campaign design, delivery and ROI

Embed divisional marketing processes (common across DB & GK) which deliver effective and efficient campaign outcomes which drive adherence to centrally set processes e.g. in engaging agencies

Capital Investment marketing and campaigns, working with cross-functional teams to create an efficient, templated investment marketing plan with right-first-time execution and supporting the Operations team to deliver ROI targets on all investments

Partner with Central Digital teams to drive channel / transformation objectives, adopting a digital first mentality and a rigorous test and learn programme - ultimately reducing costs, delivering digital targets and improving lead times ( inc print)

Deliver the day-to-day execution of the Brand proposition, implementation and monitoring of your brand alongside the Head of Brand and Brand Lead, delivering roadmap activation and testing

Align implementation plan alongside the commercial managers to implement and promote the food & drinks ranges across the Brand / format to deliver the commercial impact, and drive an improved guest visit and increase guest spend - on brand and profitable

In support of the Senior Brand & Marketing and commercial team help build a brand with a strong ROI in terms of performance, cash margin (strong sales growth food and drink), volume growth and brand awareness

Support the development a high performing team providing development and supporting succession plans for team members

Additional Information

We're all about rewarding our team's hard work, that's why...

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands - as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
• Discount of 33% for you and 15% for your loved ones on all of our brands - so you enjoy your favourite food and drink at a discount.
• Free employee assistance program - mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. - so you can enjoy a weekend away without breaking the bank.
• Refer a friend - who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream - access your wage before payday for when life happens.
• Retail discounts - Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more...