Deputy General Manager (Sales & Performance)

Love Recruitment; Greater London; On-site; GBP 34,000 - 40,000; Full time

Job summary

A prominent fitness recruitment agency is seeking a Deputy General Manager for a flagship gym in Hammersmith, West London. This full-time role focuses on driving sales performance and operational excellence. The ideal candidate will have a strong sales background, be KPI-driven, and possess excellent leadership skills. Benefits include a competitive base salary, a performance-based commission up to £8,000 annually, and a free gym membership. This is a unique opportunity to play a pivotal role in a leading gym environment.

Benefits

Performance-based commission

Free gym membership

Career progression opportunities

Qualifications

• Strong sales background in fitness, leisure or hospitality.
• Target-driven and confident in a KPI-led environment.
• A natural coach with good people skills and leadership potential.

Responsibilities

• Lead all daily sales activities and exceed membership sales targets.
• Support day-to-day operations to ensure smooth running of the club.
• Maintain a strong presence on the gym floor and enhance member experience.

Skills

Business Development

Customer Relations

General Management

Revenue Growth

Sales Activities

Job description

Deputy General Manager (Sales & Performance) Jetts Hammersmith (12000 sq ft Premium 24/7 Flagship Gym)

Location: Hammersmith West London

Salary: base (OTE up to 40000)

Hours: Full-Time On-Site Leadership Role

Jetts Hammersmith is the largest Jetts club in London and a flagship facility within the UK network. As part of the global Jetts Fitness brand we are known for high standards, strong systems and a member-first ethos. We are now recruiting a commercially sharp sales-driven Deputy General Manager to support club leadership, drive membership growth and uphold operational standards. This is a hands‑on role for someone who thrives in a target‑driven environment, leads from the front, and contributes to a positive high‑performance culture.

Your Role

As Deputy General Manager you will be the second‑in‑command of the club. You will lead the sales performance of the business, take ownership of key commercial KPIs and support the General Manager with operational leadership. The role is designed for a strong sales operator who is ready to step into wider club responsibilities and progress toward a future General Manager position.

Key Responsibilities – Sales Leadership & Commercial Performance

This is the core focus of the role.

• Lead all daily sales activity including calls, tours, walk‑ins, pipeline management and follow‑up
• Achieve and exceed monthly membership sales targets
• Be highly visible and active during peak sales periods
• Convert walk‑ins, appointments and lead opportunities through an exceptional member‑first approach
• Analyse daily and weekly KPIs and take fast action to correct performance dips
• Develop and execute local marketing and outreach initiatives
• Build and manage corporate relationships through strategic outreach
• Maintain consistent sales processes, follow‑up quality and service standards

Leadership & Team Development

• Support the General Manager in leading the club’s operational and sales teams
• Set expectations around punctuality and performance
• Help maintain a positive, united and accountable team culture
• Assist with recruitment, onboarding and training of new team members
• Lead the club in the GM’s absence, ensuring continuity and high standards
• Act as a role model for behaviour, attitude and work ethic

Operational Excellence

• Support day‑to‑day operations to ensure the club runs smoothly
• Maintain high standards of cleanliness, safety and presentation
• Assist with rota, class scheduling and daily checks
• Manage basic compliance: H&S procedures, security and contractor coordination
• Step up during busy periods to support the operations team

Member Experience & Retention

• Maintain a strong and visible presence on the gym floor
• Ensure all members receive a warm, professional experience
• Respond promptly to member feedback and resolve issues effectively
• Support retention efforts through personalised engagement
• Ensure the club environment remains welcoming and well managed at all times

About You

• Strong sales background in fitness, leisure or hospitality
• Target‑driven and confident in a KPI‑led environment
• Professional, organised and consistent in behaviour and standards
• A natural coach with good people skills and leadership potential
• Calm under pressure and solutions‑focused
• Hands‑on, visible and engaged with members throughout the day
• Ambitious and motivated to progress into a future General Manager role

What Success Looks Like

• Consistently hitting or exceeding monthly sales targets
• Strong conversion rates across all lead sources
• A motivated, aligned and high‑performing team
• Smooth club operations and high standards throughout the facility
• Members receiving excellent service and support

What You’ll Get

• Base salary
• Performance‑based commission up to £8,000 annually
• Free gym membership and access to all Jetts clubs
• Career progression into a General Manager position
• Strong operational training and leadership development
• The opportunity to play a key role in a flagship London club

Key Skills

Business Development, Customer Relations, General Management, Revenue Growth, Product Knowledge, Account Management, CRM, Client Relationships, Internet, Sales Activities, Trade shows, Product Line, Sales Floor, Sales Goals, Sales Process

Employment Type

Full Time

Experience

years

Vacancy

1