Demand Marketing Manager — EdTech & B2B Growth Lead

The Access Group; Leicester; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading technology solutions provider in Leicester seeks a Demand Marketing Manager to drive demand for digital learning solutions. You will lead multi-channel campaigns and collaborate with various teams to ensure effective demand generation. Candidates should have extensive marketing experience, preferably in B2B edtech, and strong data analysis skills. This role offers competitive salary and a blended working approach, fostering a supportive and inclusive culture.

Benefits

Competitive salary

25 days holiday

Matched pension scheme

Charity day

Qualifications

• Extensive experience in marketing, including strategic planning and execution.
• Background in edtech or corporate learning sectors within a B2B context.

Responsibilities

• Lead multi-channel campaigns to generate leads.
• Develop and optimize tactics for marketing-qualified leads.
• Collaborate with teams to create effective demand generation strategies.
• Utilize tools and data analysis for campaign optimization.

Skills

Marketing experience

Data analysis skills

Experience with marketing automation tools

Collaboration skills

Job description

A leading technology solutions provider in Leicester seeks a Demand Marketing Manager to drive demand for digital learning solutions. You will lead multi-channel campaigns and collaborate with various teams to ensure effective demand generation. Candidates should have extensive marketing experience, preferably in B2B edtech, and strong data analysis skills. This role offers competitive salary and a blended working approach, fostering a supportive and inclusive culture.