Demand Generation Strategist

FS1 Recruitment; City Of London; Remote; GBP 50,000 - 80,000; Full time

Job summary

A leading recruitment agency is seeking a Demand Generation Strategist to drive marketing strategies for B2B SaaS clients. In this remote role, you will lead a team and manage marketing performance across key accounts. The ideal candidate has over 5 years of experience in demand generation and strong leadership skills, with proficiency in tools like LinkedIn Ads and HubSpot.

Qualifications

• Over 5 years of B2B demand generation experience managing large budgets.
• Proven success with Enterprise and SaaS clients.
• Strong leadership experience with excellent communication for C-level engagement.

Responsibilities

• Develop and execute demand generation strategies for enterprise B2B SaaS clients.
• Own full-funnel marketing performance and drive improvements.
• Lead and mentor a team of 4-6 for quality delivery.

Skills

B2B demand generation experience

Leadership experience

Proficient in LinkedIn Ads

Proficient in Google Ads

Proficient in HubSpot

Proficient in Salesforce

Tools

Marketing automation tools

Job description

Overview

Demand Generation Strategist

Location: Remote

Our fast-growing client is currently seeking a Demand Generation Strategist to join their team on a permanent, full-time basis. The Demand Generation Strategist will lead strategy for B2B and SaaS clients. You\'ll own the full revenue for key accounts, designing playbooks with annual budgets and drive measurable growth through integrated organic, paid media, creative, and content strategies.

The successful Demand Generation Strategist will be a results-driven leader with proven experience scaling global B2B marketing programmes, managing large budgets across multiple markets, and partnering with stakeholders to translate business objectives into high-performing marketing strategies.

Key Responsibilities

• Develop and execute demand generation strategies for enterprise B2B SaaS clients.
• Own full-funnel marketing performance, driving improvements in pipeline generation, CAC, and revenue outcomes.
• Lead and mentor a team of 4-6, ensuring delivery quality, professional development, and operational efficiency.
• Serve as strategic advisor to C-level stakeholders, translating business goals into scalable marketing strategies and identifying upsell opportunities.
• Drive innovation through experimentation, advanced data analysis, and testing frameworks to continuously optimize performance.
• Stay ahead of industry trends, with a focus on AI\'s impact on B2B buying behaviour and maintaining a competitive edge.

Key Skills / Experience

• Over 5 years of B2B demand generation experience managing
• Proven success with Enterprise and SaaS clients across diverse markets and languages.
• Advanced proficiency in LinkedIn Ads, Google Ads, HubSpot, Salesforce, and marketing automation tools.
• Deep understanding of long B2B SaaS sales
• Strong leadership experience, with excellent communication for C-level engagement.