Demand Generation Manager

Armstrong Lloyd; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

An innovative technology company is seeking a Senior Demand Generation Manager to lead strategy and execution for EMEA. This hands-on role involves designing integrated digital campaigns, leveraging AI tools for optimisation, and driving pipeline growth. The ideal candidate will have over 5 years of B2B SaaS demand generation experience, with capabilities in Marketo and Google Analytics. A flexible working model is offered, along with competitive benefits and opportunities for progression.

Benefits

Flexible working model

Competitive benefits

Opportunities for future progression

Qualifications

• 5+ years of demand generation or growth marketing experience, ideally in B2B SaaS.
• Proven track record in driving pipeline for SMB or mid-market segments.
• Hands-on experience with digital marketing tools and analytics.

Responsibilities

• Own the demand generation strategy for the EMEA segment.
• Design and execute integrated digital campaigns.
• Leverage AI tools for optimisation and insights.

Skills

Demand generation

Growth marketing

AI optimisation

Digital campaign management

Project management

Tools

Marketo

Salesforce

Google Analytics

Job description

My client is a high-growth B2B SaaS business operating across international markets. They re investing heavily in modern demand generation and are now looking for a Senior Demand Generation Manager who can own strategy and execution for a defined segment within EMEA. This is a hands‑on role for someone curious about AI, confident with digital channels, and excited by data, experimentation, and the impact on a measurable pipeline.

Mostly remote 1st, but travel to London for team meetings and the Reading office. International Travel to client events and US HQ from time to time.

Responsibilities

• Owning the demand generation strategy for a key EMEA segment, with accountability for pipeline creation and conversion.
• Designing and executing integrated digital campaigns across paid search, paid social, SEO, content syndication, webinars, and other inbound channels.
• Leveraging AI tools for optimisation, personalisation, predictive insights, and performance acceleration.
• Incorporating emerging search and GEO techniques to strengthen visibility across traditional and AI-driven search environments.
• Running structured experimentation including A/B testing and multivariate testing to refine channel performance.
• Building full‑funnel campaign journeys and partnering with content teams to deliver assets aligned to audience needs.
• Monitoring KPIs, analysing campaign data, and using insights to optimise spend, targeting, and messaging.
• Collaborating closely with sales and operations teams to ensure frictionless lead management, effective scoring, and improved conversion rates.
• Managing budgets, forecasting demand flow, and reporting on ROI at a campaign and channel level.

Qualifications

• 5+ years demand generation or growth marketing experience, ideally within B2B SaaS.
• Proven experience driving pipeline in SMB or mid‑market segments.
• Hands‑on capability with Marketo (minimum one year) and strong knowledge of Salesforce and Google Analytics.
• Advanced understanding of digital channels including SEO, paid media, Google platforms, programmatic, and content syndication.
• A data‑driven mindset and confidence analysing complex performance metrics to drive recommendations.
• Curiosity and enthusiasm for leveraging AI tools and adopting new optimisation methods.
• Experience running structured testing programmes and improving channel effectiveness.
• Strong project management skills and the ability to juggle multiple campaigns in a fast‑moving environment.
• Excellent communication skills and confidence working cross‑functionally with sales, product, and creative teams.

Benefits

• A modern, digitally‑led marketing function where experimentation, innovation and AI‑driven approaches are encouraged.
• High visibility and influence across EMEA, with autonomy to shape strategy and improve performance.
• Opportunity to work with a collaborative leadership team and contribute directly to commercial growth.
• Flexible working model, competitive benefits, and clear opportunities for future progression.