Data & Insights Manager

SINE Digital; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global media technology firm is seeking a Data & Insights Manager to lead the design and delivery of data-driven research projects. This role requires strong analytical depth and client-facing abilities to provide actionable insights. The ideal candidate will have a background in digital marketing and relevant tools such as SQL and Excel. The position offers a competitive salary and opportunities for professional development within a hybrid working model.

Benefits

25-day holiday allowance

Health cash plan

Hybrid working model

Opportunities for professional development

Qualifications

• 3+ years of experience in a research, data or insights role.
• Proven experience in designing and delivering research projects.
• Strong understanding of digital marketing performance data.

Responsibilities

• Lead development of research proposals with defined methodologies.
• Own insights research to support internal teams.
• Design studies using mixed methods for audience intelligence.

Skills

Data storytelling

Analytical skills

Project management

Client relationship management

Digital marketing performance data

Education

Degree in a relevant field

Tools

Excel

SQL

Python

Looker Studio

Job description

Description

ABOUT US

© SINE Digital is a global leader in media technology and insights for the live entertainment industry. With offices in London and New York we partner with world‑class cultural institutions and global brands to drive digital and AI transformation delivering data‑led marketing strategies that maximise ticket sales, elevate brand awareness and deepen audience engagement.

Our clients include many of the most iconic productions in the West End and on Broadway alongside some of the world’s foremost cultural organisations such as The Royal Ballet & Opera (formerly the Royal Opera House), Nederlander Theatres, LW Theatres, LW Tickets and The Royal Court.

ABOUT THE ROLE

We are looking for an experienced and strategic Data & Insights Manager to join our Data & Insights team. Reporting into the Senior Data & Insights Director this role will lead the design and delivery of data‑driven research and intelligence projects shaping how data is used to inform strategy across creative media and client services. We’re looking for someone with commercial acumen and storytelling flair who thrives on turning data into actionable direction.

The successful candidate will take ownership of end‑to‑end research proposals from scoping methodologies to delivering impactful insights and recommendations that drive client growth and innovation. You’ll act as the bridge between data creativity and marketing strategy guiding both clients and internal teams in leveraging insights for measurable results.

Working across UK, EMEA and US markets you’ll deliver research and insights that reflect local nuance while maintaining a global strategic view. You’ll help clients in different regions understand their audiences, categories and cultures, turning data into stories that resonate. This is a client‑facing position suited to someone who combines analytical depth and great personal skills to build rapport with internal teams and clients.

KEY RESPONSIBILITIES

• Lead the development of research proposals from scoping through to delivery defining clear methodologies, deliverables and timelines across qualitative and quantitative studies
• Own all BAU insights research to support internal teams’ new business opportunities and ongoing client servicing ensuring consistency, quality and efficiency across recurring workstreams
• Own client relationships for insights projects ensuring outputs meet business objectives and communicate a strong point of view
• Design and manage bespoke studies across audience category, cultural and creative intelligence using mixed methods such as social/search listening, surveys, panels and desk research
• Deliver paid research studies including audience research, market research and relevant industry products and insights
• Collaborate with Account Directors on theatre productions and venue campaigns providing data‑driven insights and strategic recommendations to enhance sales and ticketing performance for our clients, helping build our credibility in the space
• Ensure internal teams are regularly updated with industry insights, staying informed on trends and best practices to strengthen campaign strategies and client partnerships
• Build tools to empower teams to leverage insights for ongoing client servicing ensuring insights are accessible, actionable and embedded in daily decision‑making
• Lead data partnership relationships (e.g., GWI, Pulsar, YouGov, Brandwatch) ensuring we maximise their value, integrate effectively into workflows and stay ahead of product developments
• Build frameworks and templates to streamline insights products and services ensuring high‑quality, consistent outputs that drive time efficiencies and repeatable excellence
• Champion the use of data across the business, educating teams on how to apply insights effectively in campaign planning, creative development and optimisation
• Collaborate with Paid Search, Paid Social and Programmatic teams to connect performance data with audience and behavioural insights ensuring that marketing decisions are grounded in evidence
• Use storytelling with data to communicate valuable insights clearly and persuasively within detailed market research reports and client deliverables
• Translate insights into actionable recommendations that influence strategy, creative messaging and media investment decisions
• Develop and evolve dashboards, models and reusable assets to make insight generation more efficient and repeatable across clients and pitches
• Mentor junior team members, guiding research design and data storytelling
• Stay ahead of data technology and privacy trends continuously assessing new tools, techniques and platforms to enhance analytical capabilities
• Identify and shape opportunities to turn bespoke research into scalable, fee‑earning data products or client solutions

Requirements

We’re looking for someone who combines curiosity and rigour and who can see both the story in the data and the opportunity behind it. You’ll be equally comfortable building a research methodology, interrogating datasets and presenting insights to senior internal and external stakeholders with clarity and conviction.

Essential Skills & Experience

• 35 years experience in a research, data or insights role within an agency, consultancy or brand‑side environment
• Proven experience in designing, managing and delivering end‑to‑end research projects, including scoping, analysis and client presentation
• Strong understanding of digital marketing performance data particularly in Paid Search and Paid Social and how it can be integrated into audience and market insights
• Demonstrable expertise in qualitative and quantitative methods: surveys, panels, social/search listening and consumer trends
• Experience translating complex data into actionable strategies and creative implications
• Advanced Excel/Sheets skills (pivots, arrays, regex, data cleaning) and familiarity with SQL or Python for data manipulation
• Experience with social and search intelligence platforms such as Pulsar, Brandwatch, Glimpse, BuzzSumo, GWI or YouGov
• Excellent storytelling and visualisation skills creating compelling decks and narratives tailored to C‑suite and marketing audiences
• Strong project management and organisational discipline with the ability to juggle multiple deadlines

Desirable Skills & Experience

• Experience building or maintaining dashboards in Looker Studio or equivalent tools
• Familiarity with Google Cloud Platform and BigQuery for data extraction and analysis
• Knowledge of NLP techniques for clustering and sentiment analysis
• Experience leading or mentoring junior analysts

Technology Proficiencies

• Microsoft Excel / Google Sheets
• Looker Studio (or equivalent BI tools)
• Social and search intelligence tools (Pulsar, Brandwatch, Glimpse, GWI, YouGov, etc.)
• Google Cloud Platform & BigQuery
• SQL and/or Python

Benefits

• 25‑day holiday allowance excluding Bank Holidays (plus extra time off over Christmas)
• One extra day holiday accrued for each of the first three years of service
• Competitive salary benchmarked annually
• Early Friday finish (3pm) – subject to business requirements
• Enhanced family‑friendly and personal leave policies
• Health cash plan (after 3 months) and employee assistance programme
• Hybrid working with home equipment allowance
• Occasional free tickets to live events
• Structured personal development and training programmes
• Opportunities to attend industry conferences and shape agency culture

LOCATION

Our stunning offices are based in the heart of Fitzrovia minutes walk from Goodge Street, Tottenham Court Road and Warren Street stations. We currently operate a hybrid working week including Tuesday–Thursday in the office with the option to work remotely on Mondays and Fridays.

At SINE Digital we are committed to creating a workplace where people feel respected, valued and empowered to thrive – just as they are. We believe that diverse perspectives and lived experiences are key to driving innovation and we are proud to be an equal‑opportunity employer. Inclusion is more than a policy – it’s part of our culture. We welcome talent from all backgrounds regardless of race, colour, religion, gender identity, sexual orientation, age, nationality, disability, marital status or any other aspect of identity. If you require any adjustments or support during the recruitment process let us know at [contact email].