Danish Speaker! Category Manager - Promotions and Campaigns (all genders)

zooplus AG; Greater London; Hybrid; GBP 55,000 - 70,000; Full time

Job summary

A leading eCommerce pet platform is looking for a Category Manager specializing in the Danish market. The successful candidate will focus on driving growth through strategic category management and campaigns while collaborating with central teams. Must have relevant experience in FMCG and e-commerce, strong Danish and English language skills, and a data-driven mindset. The role supports a hybrid work setup, allowing flexibility in working locations.

Qualifications

• Relevant experience in FMCG and e-commerce, ideally within the pet sector.
• Native-level Danish and strong proficiency in English.
• Deep knowledge of local customer needs and market dynamics.

Responsibilities

• Develop and execute category strategies and actionable plans.
• Collaborate with other teams for seamless strategy execution.
• Manage and grow sales focusing on own brands.

Skills

Analytical mindset

Commercial acumen

Strong collaboration skills

Proficiency in English

Native-level Danish

Job description

Danish Speaker! Category Manager - Promotions and Campaigns (all genders)

• Full-time

More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.

We're on a mission to create joy for pets and their parents, driven by our core values of Care, Courage, Openness, and Simplicity. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.

The role will be based in Munich, Krakow, or London. Therefore, relocation is required and supported by us.

We are looking for a Category Manager to oversee our product categories in the Danish online shop. The role focuses on driving topline growth and improving bottom-line performance through category steering, campaign and promotion planning, pricing, and onsite optimization.

Key Responsibilities:

Strategy and Sales Steering:

• Contribute to the development of category strategies and translate them into actionable plans.
• Collaborate with central teams (vendor management, marketing, CRM, etc.) to ensure seamless execution of strategies.
• Analyze input and output KPIs at category, sub-category, and product level; derive insights to inform decision-making and actions aligned with business goals.
• Actively manage and grow sales of our portfolio, with a strong focus on own brands, driving acquisition, migration, and retention initiatives.
• Monitor pricing dynamics of key products and bestsellers.
• Recommend local price adjustments in alignment with the central pricing team.

Campaigns and Promotions:

• Develop and execute campaign and promotion plans in close collaboration with central teams.
• Ensure accurate campaign setup in collaboration with central teams, including marketing support, banner creation and landing page setup.
• Monitor campaign performance, track cost vs. budget, and optimize promotional impact.

Shelf Management:

• Ensure optimal presentation of campaigns and products across the online store.
• Provide input on search optimization, up-selling, cross-selling, and product recommendation features.
• Work closely with shop operations on banner management, shelf arrangement, and content optimization.

Qualifications:

• Relevant experience in FMCG and e-commerce, ideally within the pet sector.
• Native-level Danish and strong proficiency in English.
• Analytical and data-driven mindset with strong commercial acumen.
• Broad understanding of core business functions and how they interconnect.
• Strong collaboration and communication skills, with proven ability to influence stakeholders.
• Deep knowledge of local customer needs and market dynamics.
• Hands‑on, results‑oriented, and proactive approach.

With more than 1,000 passionate professionals located across 6 European offices, we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup: 60% in-office, 40% remote, collaborating with colleagues across locations.

Our benefits:

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.