Customer Marketing Manager

Dext; City Of London; Remote; GBP 50,000 - 80,000; Full time

Job summary

A fast-growing fintech in the UK is seeking a Customer Marketing Manager to enhance customer engagement and drive upsell revenue. The ideal candidate will have strong demand generation experience, proficiency with marketing tools, and excellent communication skills. This role offers a flexible working model and competitive compensation in a dynamic team environment focused on transforming accounting.

Benefits

Flexible working model

Competitive compensation

Benefits

Collaborative culture

Qualifications

• Strong demand generation and lifecycle marketing experience, especially in SaaS.
• Excellent written and verbal communication skills.
• Proficiency with marketing automation platforms and in-app messaging tools.
• Deep customer empathy understanding accountancy and bookkeeping needs.
• Analytical mindset comfortable working with customer usage data and dashboards.
• Collaborative experience working cross-functionally.
• Project management skills to run multiple initiatives.

Responsibilities

• Drive deeper engagement with existing customers.
• Identify upsell opportunities and design campaigns.
• Collaborate with teams for campaign execution.
• Manage the Dext Partner Program.
• Grow customer advocacy to turn users into champions.

Skills

Demand generation

Lifecycle marketing

Excellent communication

Proficiency with HubSpot

Customer empathy

Analytical mindset

Project management

Tools

HubSpot

Marketo

Intercom

Job description

About Dext

Dext is a fast-growing fintech transforming bookkeeping through AI and machine learning. Our platform empowers businesses, accountants, and bookkeepers to simplify accounting processes and make smarter, more timely financial decisions.

In 2024, Dext joined the IRIS Software Group, further strengthening our ability to deliver end-to-end accountancy solutions. We’ve achieved 99.5% data accuracy, saved over 35 million hours of manual data entry, and are trusted by 12,000 firms and 600,000 businesses globally. With integrations across all major accounting software and over 11,500 financial sources, we’re proud to be at the forefront of innovation in the accounting space.

Role

As our Customer Marketing Manager, you will own the customer journey of Dext Accounting Partners from adoption to advocacy. With a specific focus on driving upsell revenue, you’ll design and execute global programs that drive expansion and retention, help Partners extract maximum value from Dext and build a network of champions - all while working cross-functionally with Account Management, Customer Success, Product and BI.

• Drive deeper engagement with our existing customers so they adopt and use more of Dext’s features.
• Partner with BI team to identify upsell opportunities and design and execute campaigns to capitalise on them and drive incremental upsell revenue.
• Partner with Pricing team to identify offers and incentives to drive adoption & upsell revenue.
• Collaborate with regional GMs and Field Marketing to align on campaign plans and execution.
• Manage the Dext Partner Program to ensure it supports our upsell, adoption and retention goals.
• Grow customer advocacy: turn our most successful users into vocal champions.

Success Measures

Primary:

• Growth in upsell / cross-sell revenue
• Increased feature adoption and product usage metrics
• Improved retention (e.g., renewal rates) and lower churn

Secondary:

• Number and quality of customer advocacy assets (case studies, references)
• Review site momentum - more reviews, higher ratings

Requirements

• Strong demand generation and lifecycle marketing experience, especially in SaaS
• Excellent written and verbal communication - you can turn complex product features into customer value stories
• Proficiency with marketing automation platforms (HubSpot, Marketo, or similar) and in-app messaging tools (Intercom, or similar)
• Deep customer empathy - you understand what makes accountancy and bookkeeping pros tick
• Analytical mindset - you’re comfortable working with customer usage data, segmentation, and dashboards
• Collaborative: experience working cross-functionally (CS, Product, Sales)
• Project management: able to run multiple initiatives in a fast-paced environment

Why Join Dext?

• Be part of a fast-scaling fintech changing how accountants and small businesses operate
• Work with cutting-edge AI and data automation technology
• Collaborate with a mission-driven, customer-obsessed team
• Flexible working model: remote-first with opportunities for in-office connection
• Competitive compensation + benefits and a culture that values bravery, excellence, and togetherness

If you’re passionate about helping customers succeed, turning users into advocates, and building scalable marketing programs - we’d love to hear from you. Apply now and help us make accounting effortless.