Customer Marketing Executive

PDA Search & Selection; Wales; On-site; GBP 80,000 - 100,000; Full time

Job summary

A recruitment agency is seeking a Customer Marketing Executive to join a dynamic Marketing Team in Cardiff. This role focuses on building a strong brand image, driving customer engagement, and managing relationships. Ideal candidates will have a background in PR and marketing along with strong analytical and communication skills. The position offers competitive benefits and the chance to work in an evolving environment.

Benefits

30 days holiday

20% Group Discounts

Pension

Qualifications

• Good understanding of consumer behaviour and loyalty programme best practices.
• Enjoy working within a fast-paced, ever-changing environment.
• Confidence to influence and collaborate with senior leaders.

Responsibilities

• Drive customer acquisition through various media channels.
• Create & maintain a Loyalty Scheme activity plan.
• Analyze performance and customer data to drive decisions.

Skills

Good understanding of consumer behaviour

Strong analytical skills

Excellent writing and editing skills

Good stakeholder management

Strong communication skills

Education

Degree in PR, Marketing or related field

Tools

Customer Relationship Management (CRM) systems

Job description

Overview

Job Title: Customer Marketing Executive

Location: Cardiff

Hours: 39 hours per week

Shift Patterns: Monday- Thursday 8.30am -5.00pm | Friday 8.30am - 4.00pm

Salary: Competitive salary DOE

Benefits: 30 days holiday | 20% Group Discounts | Pension

Our client is seeking a Customer Marketing Executive to join their Marketing Team. This role is responsible for proactive and reactive PR activity with the aim of building a positive brand image and driving awareness with new audiences. This position would suit someone who has a strong background in developing and implementing PR and Campaign strategies, organising events, and handling any potential crises. The role requires strong communication, interpersonal, and organisational skills.

Responsibilities

• Drive customer acquisition through media channels (website, social, in-store etc.)
• Create & maintain a Loyalty Scheme activity plan that drives additional revenue
• Analyse performance, customer data, and market trends to drive decisions and optimize revenue generating activity
• Review ROI on all activity and provide regular stakeholder performance reports
• Use insight and feedback to continuously enhance the customer journey by identifying opportunities to improve engagement, retention and satisfaction through the loyalty programme
• Manage rewards to ensure they align with customer expectations and values.
• Create and maintain a clear communication plan.
• Respond to feedback, work cross functionally to highlight, agree & embed process improvements.
• Continually challenge ways of working by gathering feedback from competitors, customer groups and retail team
• Deal with administrative tasks such as payments, data security and data governance
• Ensure all campaigns are legally compliant and on brand. Ensure the confidentiality, integrity and availability of information being held, accessed or processed
• Monitor the health of the customer database to ensure the data being used across the business is accurate

Qualifications

• Marketing Qualification: A degree (or equivalent) in PR, Marketing or a related field
• Good understanding of consumer behaviour and loyalty programme best practices
• Good stakeholder management and communication skills
• Enjoy working within a fast-paced, ever changing environment
• Previous retail or online / Ecommerce experience desirable
• Excellent writing, editing and proofreading skills
• Good interpersonal and relationship-building skills to work with all other departments
• Confidence to influence and collaborate with senior leaders
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies
• Excellent project management skills with a track record of managing multiple initiatives simultaneously
• Experience with Customer Relationship Management (CRM) systems and Loyalty platforms desirable

Please submit your career details to Andrew Bridges at PDA SEARCH & SELECTION LIMITED. (url removed) | (url removed)