Customer Development Executive

Avidity; Walsall; On-site; GBP 29,000 - 34,000; Full time

Job summary

A leading ice cream company is looking for a Customer Development Executive in Walsall to build relationships with independent customers and drive sales growth. The role offers a salary of £29,000 plus up to 10% bonus, a company vehicle, and a lunch allowance. Candidates should have strong communication skills, a full driving licence, and a desire to succeed in a dynamic environment. If you're passionate about creating memorable experiences, apply now!

Benefits

10% quarterly bonus

Tax Free Lunch Allowance

Company vehicle and fuel card

Qualifications

• Full valid driving licence required.
• Eligibility to work in the UK is essential.
• Previous experience in FMCG or Field Sales is desirable.

Responsibilities

• Build strong customer relationships and deliver tailored solutions.
• Drive in-store execution and ensure visibility of products.
• Create a business plan to grow sales and market share.
• Use data to track performance and deliver against KPIs.
• Manage CAPEX assets and ensure compliance.
• Support execution of Joint Business Plans.
• Maintain accurate systems and reporting standards.

Skills

Strong communication skills

Resilience

Team player

Negotiation skills

Data-driven decision making

Tools

MS Office

CRM systems

Job description

Overview

*** The role starts in February 2026 ***

Customer Development Executive - McCurrach onbehalf of The Magnum Ice Cream Company

Location – Walsall & Surrounding areas (Ideal postcode WS2)

Permanent, Full time – 40 hours per week

Salary £29,000 basic, 10% Bonus, Lunch allowance & other benefits

Ready to build your career with the world’s most loved ice cream brands? Passionate about creating moments of pure pleasure enjoyed by millions every day?

The Magnum Ice Cream Company is the world’s largest ice cream business and an industry leader, with 19,000 expert colleagues and iconic brands such as Wall’s, Cornetto, and Ben & Jerry’s, enjoyed in 76 countries around the globe.

For more than 100 years, we’ve taken pleasure seriously—delivering happiness with every lick and scoop and creating unforgettable experiences for generations of ice cream lovers.

Today, we’re on a mission to become the ultimate snacking company. A place where growth, innovation, ownership mentality, and high performance are encouraged and rewarded. Where our people thrive, and where we craft extraordinary ice cream experiences that turn everyday moments into lasting memories.

Because at the Magnum Ice Cream Company, we know one simple truth: life tastes better with ice cream.

As a Customer Development Executive (CDE), you will be responsible for promoting the total Walls portfolio to a range of independent customers and also responsible for identifying, winning new, high-potential accounts.

Working to a dynamic, data-led call plan, you will shape and execute your territory strategy with the support of your Regional Manager. Your focus will be on driving growth through increased distribution, availability, visibility, compliance, and execution of our iconic ice cream brands.

This is a unique opportunity to join the world’s leading Ice Cream company, where you’ll be equipped with the right tools, training, and support to succeed.

If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you!

WHAT YOU’LL DO

• Partner with customers by building strong, long-lasting relationships, understanding their business needs and local consumers, and delivering tailored solutions.

• Drive outstanding in-store execution, ensuring optimal availability, compliance, and visibility through practical activation and influence over wholesaler transfer orders.

• Create and deliver a winning territory business plan, taking a business development approach to grow distribution, sales, and market share.

• Use data and insights to track performance, deliver against KPIs, and embed best practice across your territory and wider team.

• Manage CAPEX assets such as Freezers on Loan and premium POS, ensuring outlets meet contractual terms and conditions.

• Support the execution of Joint Business Plans (JBPs) within QSR chains at a store level.

• Maintain strong administrative standards, ensuring all systems, reporting, and compliance tasks are completed accurately and on time.

ABOUT YOU

You’re a fun, driven, and target-orientated team player who loves bringing brands to life and making things happen in-store.

• You’re commercially focused, resilient, and tenacious, with the strong desire to win and grow your territory.

• You have excellent communication and people skills, with the confidence to influence a wide range of stakeholders.

• You may have previous experience in FMCG, Direct Sales, Convenience, or Field Sales, with a proven ability to develop accounts or territories. – Not essential but desirable

• You’re organised and disciplined, with strong administration, planning, and negotiation skills.

• You’re IT‑literate, comfortable using MS Office and CRM or other sales systems, and keen to use data to drive decisions.

• You’re self‑motivated, adaptable, and able to work both independently and as part of a high‑performing team.

• Full valid driving licence, eligibility to work in the UK and live within commute from the location of the role all essential.

WHAT WE OFFER

• A starting salary of £29,000, smash your targets and earn upto 10% quarterly bonus!
• Tax Free Lunch Allowance
• A company vehicle & fuel card.

Please note this role requires a full UK driving licence (with no more than 6 pts or previous bans), all offers will be subject to successful completion of a DVLA licence check.