CRO Manager: Data-Driven Growth Across Web & App

Greene King; Burton upon Trent; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading pub company and brewer is seeking a Conversion Rate Optimisation (CRO) Manager to enhance user experience across various platforms. The successful candidate will lead the CRO strategy, implement testing methodologies, and translate data insights into actionable improvements. The role requires 5+ years of experience in web and app customer experience and offers competitive salary and notable employee discounts. Join a company committed to hospitality and career growth.

Benefits

Training and development at each career level

Discount of 33% for you and 15% for your loved ones

Free employee assistance program

Discount of 50% at Greene King Inns

Refer a friend bonus

Wagestream access

Retail discounts up to 30%

Qualifications

• Proven experience leading optimisation initiatives.
• 5+ years of expertise in crafting and measuring Web & App CX.
• Skilled in quantitative, behavioral, and funnel analytics.

Responsibilities

• Define and lead the CRO strategy across various channels.
• Establish and maintain a robust testing methodology.
• Translate insights into actionable optimisation opportunities.
• Optimise journeys linked to core revenue levers.
• Define and track KPIs for CRO activity.

Skills

Optimisation initiatives

Web & App CX

Quantitative analytics

Behavioural analysis

Job description

A leading pub company and brewer is seeking a Conversion Rate Optimisation (CRO) Manager to enhance user experience across various platforms. The successful candidate will lead the CRO strategy, implement testing methodologies, and translate data insights into actionable improvements. The role requires 5+ years of experience in web and app customer experience and offers competitive salary and notable employee discounts. Join a company committed to hospitality and career growth.