CRM Strategy Lead: Lifecycle & Personalization

The Advocate Group; Greater Manchester; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading FMCG group in Greater Manchester seeks a CRM Manager to own and evolve CRM strategy across multiple premium brands. You will design lifecycle campaigns, enhance customer journeys, and ensure data integrity. The ideal candidate has extensive experience in CRM and email marketing, strong analytical skills, and a passion for exceptional customer experiences. This role is pivotal in driving engagement and lifetime value.

Qualifications

• Proven experience in CRM, email marketing, or marketing automation.
• Strong knowledge of CRM platforms, segmentation, and analytics.
• A track record of improving engagement, conversion, and retention.

Responsibilities

• Own and evolve the CRM strategy across all divisions.
• Lead segmentation, automation, and personalisation initiatives.
• Analyse performance and drive continuous improvement.

Skills

CRM management

Email marketing

Data analysis

Segmentation

Marketing automation

Job description

A leading FMCG group in Greater Manchester seeks a CRM Manager to own and evolve CRM strategy across multiple premium brands. You will design lifecycle campaigns, enhance customer journeys, and ensure data integrity. The ideal candidate has extensive experience in CRM and email marketing, strong analytical skills, and a passion for exceptional customer experiences. This role is pivotal in driving engagement and lifetime value.