CRM Marketing Officer

Newcastle University; Newcastle upon Tyne; On-site; GBP 35,000; Full time

Job summary

A leading educational institution in Newcastle upon Tyne is seeking an experienced CRM Marketing Officer. This role focuses on delivering impactful CRM support for all markets while managing and optimizing marketing campaigns. The ideal candidate will possess extensive experience in email marketing and marketing automation technologies. The position offers a salary range of £31,236 to £32,080 with progression to £34,610 per annum, along with excellent benefits including a generous holiday package and wellbeing initiatives. The role is full time and permanent.

Benefits

Generous holiday package

Health and wellbeing initiatives

Pension schemes

Qualifications

• Proven experience with email marketing and lead nurturing.
• Experience with email automation tools.
• Ability to manage large amounts of information with attention to detail.

Responsibilities

• Create and deliver engaging CRM campaigns.
• Track, analyze, and optimize campaign performance metrics.
• Ensure data integrity and accuracy in management processes.

Skills

Email marketing

Marketing automation

Project management

Data analysis

Communication skills

Attention to detail

Teamwork

Education

Degree or equivalent industry experience

Tools

HubSpot

Microsoft Dynamics

Job description

Salary: £31,236 to £32,080 with progression to £34,610 per annum

Newcastle University is a great place to work, with excellent benefits. We have a generous holiday package; plus the opportunity to buy more, great pension schemes and a number of health and wellbeing initiatives to support you.

Closing Date: 31 January 2026

The Role

We have an exciting opportunity for an experienced CRM Marketing Officer to come and work with us to deliver highly impactful sector‑leading CRM support to all markets, supporting data driven decisions from regular analysis and testing.

Working closely with colleagues across the University, you will support the marketing and recruitment activity through planning, developing and delivering engaging targeted CRM campaigns.

You will be required to maintain a high level of knowledge and expertise in relation to student recruitment and CRM best practices, remaining up to date with the latest marketing and communications development, including the use of new technologies.

This role is integral to the central CRM team, requiring a high level of attention to detail. Experience of developing, implementing and evaluating CRM marketing campaigns, preferably in a higher education context, is essential for this role, along with experience of utilising CRM systems such as HubSpot, Microsoft Dynamics (Customer Insights – Journeys).

If you would like an informal, confidential chat about the role, please contact [e-mail] (CRM Marketing Manager).

The post is full time, permanent.

To apply, please complete an online application and upload a CV and cover letter. Your cover letter is a supporting statement, and you should outline how you meet the essential criteria of the role and evidence this with examples.

Key Accountabilities

• Create and deliver engaging and targeted CRM campaigns using the University’s marketing automation systems
• Adhere to and promote good practice in email marketing ensuring communications are coherent, consistent, timely and user focused
• Work with marketing colleagues and stakeholders across the University who communicate with leads and applicants to ensure an integrated approach to marketing and communication across all media
• Design, build, and deploy targeted, multi‑channel marketing campaigns via CRM and automation platforms, ensuring communications are in line with University’s brand
• Develop automated nurture workflows, triggered journeys, create event signups and keep warm communications that improve student conversion
• Track, analyse, and optimise campaign performance metrics (open rates, CTRs, conversions, ROI) through analytics and reporting dashboards
• Responsibility for undertaking data management procedures to ensure data integrity and accuracy
• Responsible for maximising the full functionality of the CRM technology, including landing pages, chatbots, dashboards and new functions within them
• Maintain a high level of knowledge and expertise in relation to email marketing, keeping up to date with emerging trends, new developments, technologies and best practice digital marketing more broadly
• Undertake any other duties appropriate to the grade as requested by the post’s line manager. The post holder will be required to be flexible and adapt as priorities and responsibilities may change from time to time as the University responds to challenges and changes in the higher education and digital marketing sector

The Person

Knowledge, Skills and Experience

• Proven experience with email marketing, lead nurturing, marketing automation and/or web analytics
• Proficient using marketing automation technology such as HubSpot, Microsoft Dynamics (Customer Insights – Journeys)
• Experience with email automation tools and building dynamic workflows
• Experience of writing digital communications for a range of audiences
• Knowledge of latest digital marketing trends
• Outstanding attention to detail and proven ability to perform accurately and effectively under pressure
• Excellent project and time management skills and the ability to prioritise workload
• The ability to learn new systems and processes quickly and efficiently
• Experience of working with large amounts of information and data with a focused attention to detail, quality and accuracy
• Image editing skills, such as the use of Photoshop or other image editing software
• Team player
• Sense of ownership and pride in your performance and its impact on the University’s success
• Excellent interpersonal, communication and relationship building skills with the ability to develop effective working relationships with colleagues at all levels of the organisation
• Proven ability to use initiative and adopt a creative approach to problem solving

Desirable

• An understanding of student recruitment and admissions and the stages of the cycle of student choice and decision‑making
• Experience with using HubSpot and/or Microsoft Dynamics (Customer Insights – Journeys)
• Dashboard analysis (Google Data Studio, Google Analytics, Power BI etc)

Attributes and Behaviour

Communicating – Uses clear, concise and accurate communication, tailoring the approach accordingly and encouraging a two‑way communication process.

Planning and organising – Manages time and resources by prioritising and organising effectively.

Delivering services – Works continuously towards achieving success through understanding and meeting or exceeding the expectations of the area, the University, students, colleagues and other stakeholders.

Gathering information – Gathers a broad range of relevant information from internal and external sources making this information widely available. Uses information to gain competitive advantage.

Team working – Works collaboratively with others, plays a positive role in teams and establishes and grows relationships across the project where different skills, expertise and opinions are valued.

Qualifications

• Qualified to degree level or equivalent industry experience

Newcastle University is a global University where everyone is treated with dignity and respect. As a University of Sanctuary, we aim to provide a welcoming place of safety for all, offering opportunities to people fleeing violence and persecution.

We are committed to being a fully inclusive university which actively recruits, supports and retains colleagues from all sectors of society. We value diversity as well as celebrate, support and thrive on the contributions of all our employees and the communities they represent. We are proud to be an equal opportunities employer and encourage applications from individuals who can complement our existing teams; we believe that success is built on having teams whose backgrounds and experiences reflect the diversity of our university and student population.

At Newcastle University we hold a Gold Athena Swan award in recognition of our good employment practices for the advancement of gender equality. We also hold a Race Equality Charter Bronze award in recognition of our work toward tackling race inequality in higher education REC. We are a Disability Confident employer and will offer an interview to disabled applicants who meet the essential criteria for the role as part of the offer and interview scheme.

In addition, we are a member of the Euraxess initiative supporting researchers in Europe.

Requisition ID:28990