CRM Manager

Aspire; Remote; GBP 55,000 - 65,000; Full time

Job summary

A leading D2C coffee brand in the UK is seeking a CRM Manager to own customer lifecycle and drive retention strategies. The role requires hands-on experience with Klaviyo and an ability to analyze data for growth opportunities. This is a fully remote position, where you'll collaborate with various teams and directly impact subscription revenue. The company values a fun culture, offering global team trips and an engaging work environment, all while providing a package of up to £65k plus equity.

Benefits

Equity options

Global team trips

Fun work culture

Qualifications

• Must have hands-on experience with Klaviyo.
• Experience in D2C businesses, ideally in subscription or consumables.
• Comfort in a fast-paced, autonomous working environment.

Responsibilities

• Own the full customer lifecycle, from first purchase to long-term subscriber.
• Build and optimise automated journeys and subscription flows in Klaviyo.
• Run weekly CRM campaigns that drive revenue and retention.
• Analyze churn, engagement, and subscriber data to find growth opportunities.
• Collaborate with Growth, Product, Creative, and CX teams.

Skills

Hands-on Klaviyo user

Experience in D2C scale-ups

Data-led decision-making

Strong ownership skills

Job description

CRM Manager - D2C Coffee Brand ☕ | Remote (UK)

CRM Manager for a fast-growing D2C coffee subscription brand.

The role is fully remote, but you must have the right to live and work in the UK. You'll also need to be a recent, hands-on Klaviyo user – this isn't a strategy-only role.

The brand is scaling quickly, subscriptions sit at the centre of growth, and they need someone to properly own CRM – end-to-end. Lifecycle, retention, LTV – the lot.

This is a genuinely fun company that puts real effort into culture and the team. Think global off-sites and team builds – from strategy sessions in Bali to taking the whole company to Dubai for a week of winter sun before Christmas. Fast-moving, collaborative, and not overly corporate.

What you'll be doing

• Owning the full customer lifecycle, from first purchase to long-term subscriber
• Building and optimising automated journeys and subscription flows in Klaviyo
• Running weekly CRM campaigns that drive revenue and retention
• Digging into churn, engagement, and subscriber data to uncover growth opportunities
• Working closely with Growth, Product, Creative, and CX

What they're looking for

• A recent, hands-on Klaviyo user (non-negotiable)
• Experience in D2C scale-ups, ideally subscription or consumables (coffee, FMCG, wellness)
• Commercial, data-led, and comfortable owning outcomes
• Someone who enjoys pace, autonomy, and building things properly

Why it's worth a look

• Proper ownership of CRM at a key growth stage
• Direct impact on retention and subscription revenue
• Fully remote, UK-based
• A fun culture with global team trips

Package

Package
💷 Up to £65k + equity
📍 Remote (UK - right to work required)

If you're strong in Klaviyo and want real ownership – this one's worth a conversation.

We Are Aspire Ltd are a Disability Confident Commited employer