CRM Manager

ao.com; Bolton; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading online electrical retailer in Bolton is seeking a CRM Manager to enhance customer experiences through strategic planning and execution. The successful candidate will manage campaigns across multiple channels, harness customer data insights, and collaborate with various teams to align CRM efforts with company goals. Ideal candidates will have hands-on experience with CRM platforms, excellent communication skills, and a strong knowledge of GDPR practices. This role offers a dynamic work environment with significant team collaboration and opportunities for professional growth.

Benefits

25 days holiday plus bank holidays

5% pension contribution

VIP access to events

Discounted gym membership

Exclusive product discounts

Enhanced family leave

Paid charity volunteer days

On-site breakfast and parking

Qualifications

• Experience with CRM platforms and marketing automation tools.
• Ability to analyze customer data trends.
• Excellent communication and project management skills.

Responsibilities

• Build and deliver CRM plans for customer acquisition.
• Plan, launch, and optimize multi-channel CRM campaigns.
• Manage the CRM platform and integrations.
• Collaborate with teams across marketing and sales.

Skills

Hands-on experience with CRM platforms

Project management skills

Data analysis

Communication skills

Knowledge of GDPR

Tools

Emarsys

Job description

We’re on the lookout for a CRM Manager to join our Marketing team here at AO. This isn’t just about sending emails - it’s about creating brilliant customer experiences that keep people coming back for more. You’ll be the go-to person for all things CRM, making sure our customers feel valued at every stage of their journey.

If you love turning data into action, building campaigns that really hit the mark, and working with teams across the business to make things happen, this could be the perfect role for you.

Our people are our superpower, and we’re unstoppable when we’re together! We want your ideas to flow, and what better way to make that happen than being based onsite, 5 days a week, where our culture fuels creativity, collaboration and growth. If a £1 bet in the pub between two friends can become the UKs most trusted electrical retailer, imagine what else can be achieved when we’re together!

Here's What You Can Expect To Be Doing

• Shape the Strategy: Build and deliver CRM plans that drive customer acquisition, retention, and reactivation - all aligned with AO’s big-picture goals.
• Run Campaigns That Work: Plan, launch, and optimise multi-channel campaigns (email, SMS, push notifications) that feel personal and relevant.
• Get Smart with Data: Keep our customer data accurate and compliant, dig into behaviour and campaign performance, and turn insights into action.
• Own the Tech: Manage our CRM platform (Emarsys), make sure it’s firing on all cylinders, and keep integrations running smoothly.
• Work as One Team: Partner with marketing, product, sales, and customer service to make sure CRM supports everything from product launches to promotions.
• Test, Learn, Improve: Use A/B testing and data to keep refining customer journeys and making campaigns even better.

A Few Things About You

• Hands-on experience with CRM platforms and marketing automation tools.
• A head for numbers and a knack for spotting trends in customer data.
• Brilliant project management and communication skills.
• Knowledge of GDPR and data privacy best practice.
• The ability to juggle multiple projects and work with teams across the business.

A Bit About Us

When it comes to appliances and electricals, we’ve got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Everything except doorbells (just kidding, we’ve got those too).

We’re known for helping our customers brilliantly - and it’s no different for AOers. We care about more than what’s on your CV, because together we can do extraordinary things.

Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back - you’ll be rewarded inside and outside of work.

• Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
• Pension; Contribute 5% of your annual salary and we'll do the same, giving you a little extra support for the future.
• Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre-sale access!
• Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support and much more.
• Discounts; exclusive discounts across our product range.
• Family leave; Enhanced Maternity, Paternity and Adoption leave.
• Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
• On site perks; start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised Starbucks!

To see all our benefits and perks, visit our AO Benefits page.