CRM & Loyalty Lead – Personalised, Data‑Driven Campaigns

Heartwood Collection; Teddington; On-site; GBP 40,000 - 60,000; Full time

Job summary

A premium casual dining group is seeking a results-driven CRM & Loyalty Manager to lead customer engagement strategies and optimize retention initiatives. The role involves developing and executing CRM strategies, overseeing customer lifecycle management, and managing targeted campaigns. The ideal candidate will have proven experience in CRM, strong analytical skills, and hands-on experience in marketing campaigns. Benefits include a competitive salary, bonus opportunities, private healthcare, and various discounts for employees.

Benefits

Competitive salary

Head Office Bonus (up to 10% of salary)

Private healthcare (Bupa)

50% off food in all sites

Friends and Family discount of 20% off food

Discounted Rooms at our Inns

Enhanced Maternity & Paternity package

25 days of holiday plus bank holidays

Option to buy an extra 5 days holiday

Refer a Friend Bonus up to £1500

Employee Assistance Program

Cycle to Work Scheme

Qualifications

• Proven experience in CRM, loyalty, or retention marketing.
• Hands-on experience managing email and SMS marketing campaigns.
• Strong analytical skills with the ability to interpret data.

Responsibilities

• Develop and execute the CRM and loyalty strategy.
• Lead segmentation and personalisation initiatives.
• Monitor campaign performance and provide insights.

Skills

Customer segmentation

Personalisation

Email marketing

SMS marketing

Data analysis

Stakeholder management

CRM management

Analytical skills

Communication

Google Analytics

Tools

Atreemo

Klaviyo

HubSpot

Google Tag Manager

Google Search Console

Excel

Job description

A premium casual dining group is seeking a results-driven CRM & Loyalty Manager to lead customer engagement strategies and optimize retention initiatives. The role involves developing and executing CRM strategies, overseeing customer lifecycle management, and managing targeted campaigns. The ideal candidate will have proven experience in CRM, strong analytical skills, and hands-on experience in marketing campaigns. Benefits include a competitive salary, bonus opportunities, private healthcare, and various discounts for employees.