CRM Lifecycle Manager - Acquisition & Retention

MUBI; Greater London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading global streaming service seeks a CRM Lifecycle Manager to drive subscriber retention through strategic CRM initiatives using Braze. You will implement global automations, analyze their effectiveness, and collaborate with cross-functional teams. The ideal candidate has over 5 years of experience in CRM and a strong analytical mindset. Passion for cinema is a plus. Join a dynamic team dedicated to making cinema accessible worldwide through innovative marketing strategies.

Qualifications

• 5+ years working as a CRM professional in a similar marketing role.
• Extensive experience in lifecycle automations and integrations.
• Strong project manager with attention to detail.

Responsibilities

• Implement global acquisition and retention-focused CRM automations.
• Analyze CRM automations to determine impact and improve strategies.
• Collaborate with cross-functional teams on automation projects.

Skills

CRM automation expertise

Analytical skills

Project management

Team collaboration

Entrepreneurial attitude

Tools

Braze

Data integration platforms

Job description

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About MUBI

MUBI is a global streaming service, production company and film distributor dedicated to elevating great cinema. To make this possible, we create, curate, acquire and champion visionary films, bringing them to audiences all over the world. We have a team of brilliant, dedicated and passionate people to help bring our mission to life. From London to New York, Istanbul to Paris, and Berlin to Mexico - we work together to realize MUBI's vision.

About the Role

In the role of CRM Lifecycle Manager, you'll be working on both execution (in our CRM tool, Braze) and strategy. You'll work closely to develop creative ideas for Acquisition & Retention CRM initiatives and automations, partnering with our Product, Engineering & Marketing teams across the world. You'll drive subscriber lifetime value via upsell and cross-sell, and implement initiatives to mitigate churn risk, while connecting audiences everywhere to great cinema.

Where you'll have impact:

• End-to-end implementation of global acquisition and retention-focused CRM automations across multiple channels (email, push notifications, etc.). This involves everything from developing automation's strategy to briefing creative assets, data integration and owning testing.
• Analyse and evaluate CRM automations to determine impact, applying actionable insights to continuously improve retention, and overall effectiveness.
• Optimise CRM automations with continuous A/B testing and experimenting.
• Collaborate with the wider CRM & Lifecycle team to share learnings and minimise CRM pressure and clashes.
• Collaborate with our Product, Engineering, Data Science and wider Marketing teams on specific automation needs and projects, to promote and champion a more holistic approach to acquisition and retention.
• Foster creative strategies and solutions to meet the evolving needs of businesses and customers.

What you’ll bring:

• 5+ years working as a CRM professional in a similar marketing role
• Extensive experience using Braze or a similar marketing platform i.e. in-depth knowledge of lifecycle automations, Liquid templating language or equivalent, personalisation and data integration via content blocks. Experience with machine learning automation is a strong plus.
• Confident technical implementation with experience in cross-channel and multi-language CRM campaigns.
• Strong project manager with excellent attention to detail and accuracy in setup and execution
• Analytics-driven mindset, with the ability to synthesise and assess data, and clearly communicate results and recommendations
• Entrepreneurial attitude: highly self-motivated and autonomous, thrives in a fast-paced environment
• Team player who enjoys working collaboratively with cross-functional counterparts
• Passion for cinema, especially independent and international films, is a plus.

We want to make cinema accessible to everyone. We believe people from different backgrounds bring different ideas that foster innovation and engagement, allowing us to attract great people to develop the best experience for our users.

MUBI is committed to being an Equal Opportunity Employer. That means it's our responsibility to ensure that all candidates are not discriminated against in our hiring processes and our employment decisions based on their race, color, religion, nationality or ethnic origin, age, gender identity or expression, sex, marital status, physical or mental disability, socioeconomic background, sexual orientation, family or parental status, or any other applicable characteristic.