CRM Lead - Sportsbook Growth & Retention

Arena Entertainment; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A fast-moving digital entertainment company based in London is seeking a CRM Lead to build their CRM ecosystem from scratch. This role involves leading the CRM strategy and automation to enhance customer retention and engagement across digital brands. The ideal candidate should have a proven track record in CRM, strong analytical skills, and innovative thinking, alongside experience with CRM platforms and team management. Join a vibrant environment that allows for creativity and impact.

Qualifications

• Proven Sportsbook CRM experience with responsibility for strategy and automation.
• Strong analytical skills and comfort working with segmentation, data, and insights.
• Creative thinker with fresh ideas and energy to drive innovation.

Responsibilities

• Develop an integrated CRM strategy focused on retention and engagement.
• Manage CRM platforms and related marketing automation tools.
• Establish KPIs and measure CRM performance.

Skills

CRM strategy

Customer retention

Data analysis

Communication skills

Creative thinking

Team management

Tools

Bloomreach

Marketing automation tools

Job description

A fast-moving digital entertainment company based in London is seeking a CRM Lead to build their CRM ecosystem from scratch. This role involves leading the CRM strategy and automation to enhance customer retention and engagement across digital brands. The ideal candidate should have a proven track record in CRM, strong analytical skills, and innovative thinking, alongside experience with CRM platforms and team management. Join a vibrant environment that allows for creativity and impact.