CRM / Data Business Analyst

SixteenFifty; Manchester; On-site; GBP 40,000 - 60,000; Full time

Job summary

A growing digital and data team in the UK is seeking a skilled CRM & Data Business Analyst. This role involves bridging business stakeholders and technical teams to optimize CRM and marketing solutions. The ideal candidate will have over 3 years of experience in a CRM environment, strong hands-on knowledge in marketing, and expertise in data management and reporting tools like Power BI and Excel. This position offers an opportunity to drive engagement and improve customer insights through effective data analysis.

Qualifications

• More than 3 years of experience as a Business Analyst in a CRM environment.
• Strong knowledge of marketing processes and strategies.
• Experience collaboratively managing data and extracting insights.

Responsibilities

• Gather and analyze business requirements for marketing enhancements.
• Develop dashboards to provide insights on campaign performance.
• Liaise with marketing, sales, and IT stakeholders.

Skills

Business Analysis

Email Marketing

Data Reporting

Data Management

Stakeholder Management

Tools

Power BI

Excel

Power Automate

Power Apps

Job description

My client are looking for a skilled CRM & Data Business Analyst with proven experience in Marketing to join there growing digital and data team. This role will act as a bridge between business stakeholders, data teams, and technical delivery, ensuring our CRM and marketing platforms are optimized to drive engagement, automation, and insight across the organization.

Key Responsibilities

CRM & Marketing :

• Gather, analyze, and document business requirements for enhancements and integrations within Marketing.
• Support the design and rollout of marketing automation campaigns, segmentation strategies, and customer journeys.
• Work closely with marketing teams to optimize lead management, customer engagement, and campaign analytics.
• Translate business needs into functional specifications and ensure alignment with system capabilities and best practices.
• Support configuration, testing, and deployment of CRM and marketing solutions.

Data & Insights :

• Collaborate with data teams to define, validate, and manage customer data models, ensuring data integrity and compliance (e.g., GDPR).
• Develop dashboards and reports to provide actionable insights on campaign performance, lead conversion, and customer behavior.
• Identify opportunities for process automation, data enrichment, and system optimization.

Stakeholder Management :

• Liaise between marketing, sales, and IT stakeholders to ensure CRM and marketing initiatives meet business objectives.
• Provide training and documentation to end-users to maximize adoption and effective use of the platform.
• Champion best practices in CRM usage, data management, and marketing automation.

Key Skills & Experience

Essential :

• 3+ years’ experience as a Business Analyst in a CRM environment.
• Strong hands‑on knowledge of Marketing (email marketing, customer journeys, segments, lead scoring, etc.).
• Data Reporting & Insights experience.
• Proven experience mapping business processes and translating them into CRM functionality.
• Solid understanding of data management, data modelling, and reporting tools (e.g., Power BI, Excel).
• Experience with requirements gathering, process documentation, and stakeholder workshops.
• Familiarity with GDPR, consent management, and marketing data governance.

Desirable :

• Experience with Power Platform (Power Automate, Power Apps, Power BI).
• Exposure to integration projects (e.g., connecting CRM to ERP, websites, or third‑party marketing tools).
• Background in digital transformation, customer experience, or data analytics initiatives.

Please apply for immediate consideration