CRM / Data Business Analyst

SixteenFifty; Birmingham; On-site; GBP 40,000 - 55,000; Full time

Job summary

A growing digital consultancy based in Birmingham seeks a skilled CRM & Data Business Analyst to enhance their marketing and CRM initiatives. The ideal candidate should have 3+ years of experience, a solid understanding of marketing automation, and data analytics. Responsibilities include gathering business requirements, supporting campaign design, and liaising with stakeholders to optimize CRM usage. This role is crucial to drive engagement and insights across the organization.

Qualifications

• 3+ years’ experience as a Business Analyst in a CRM environment.
• Strong hands-on knowledge of email marketing, customer journeys, segments, and lead scoring.
• Proven experience mapping business processes to CRM functionality.

Responsibilities

• Gather, analyze, and document business requirements for enhancements.
• Support the design and rollout of marketing automation campaigns.
• Liaise between marketing, sales, and IT stakeholders.

Skills

Business analysis in CRM environment

Marketing automation

Data reporting

Stakeholder management

GDPR compliance

Tools

Power BI

Excel

Power Platform

Job description

My client are looking for a skilled CRM & Data Business Analyst with proven experience in Marketing to join there growing digital and data team. This role will act as a bridge between business stakeholders, data teams, and technical delivery, ensuring our CRM and marketing platforms are optimized to drive engagement, automation, and insight across the organization.

Key Responsibilities

CRM & Marketing :

• Gather, analyze, and document business requirements for enhancements and integrations within Marketing.
• Support the design and rollout of marketing automation campaigns, segmentation strategies, and customer journeys.
• Work closely with marketing teams to optimize lead management, customer engagement, and campaign analytics.
• Translate business needs into functional specifications and ensure alignment with system capabilities and best practices.
• Support configuration, testing, and deployment of CRM and marketing solutions.

Data & Insights :

• Collaborate with data teams to define, validate, and manage customer data models, ensuring data integrity and compliance (e.g., GDPR).
• Develop dashboards and reports to provide actionable insights on campaign performance, lead conversion, and customer behavior.
• Identify opportunities for process automation, data enrichment, and system optimization.

Stakeholder Management :

• Liaise between marketing, sales, and IT stakeholders to ensure CRM and marketing initiatives meet business objectives.
• Provide training and documentation to end-users to maximize adoption and effective use of the platform.
• Champion best practices in CRM usage, data management, and marketing automation.

Key Skills & Experience

Essential :

• 3+ years’ experience as a Business Analyst in a CRM environment.
• Strong hands‑on knowledge of Marketing (email marketing, customer journeys, segments, lead scoring, etc.).
• Data Reporting & Insights experience.
• Proven experience mapping business processes and translating them into CRM functionality.
• Solid understanding of data management, data modelling, and reporting tools (e.g., Power BI, Excel).
• Experience with requirements gathering, process documentation, and stakeholder workshops.
• Familiarity with GDPR, consent management, and marketing data governance.

Desirable :

• Experience with Power Platform (Power Automate, Power Apps, Power BI).
• Exposure to integration projects (e.g., connecting CRM to ERP, websites, or third‑party marketing tools).
• Background in digital transformation, customer experience, or data analytics initiatives.

Please apply for immediate consideration