CRM & Commercial Analytics Specialist

KWS Group; Royston; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading agricultural company in Thriplow is seeking a CRM & Commercial Analytics Specialist to enhance customer journey strategies and optimize CRM systems. The ideal candidate will have at least 2 years of experience in CRM and a strong grasp of Salesforce. This full-time role focuses on improving customer experiences across all interactions and ensuring data compliance. Benefits include a competitive pension scheme, ample annual leave, and a private health care plan.

Benefits

Professional and personal development focus

30 days of annual leave

Highly competitive Pension Scheme

Private Health Care Plan

Profit Related Bonus

Qualifications

• Minimum 2+ years of experience in customer journey marketing and/or CRM.
• Proven expertise in Salesforce (essential).
• Strong understanding of customer engagement strategies.

Responsibilities

• Champion a customer-centric approach across all touchpoints.
• Collaborate with teams to enhance customer interactions.
• Optimize the CRM system (Salesforce) based on requirements.

Skills

Customer journey marketing

Salesforce expertise

Analytical tools proficiency

Project management

Tools

Google Analytics

Salesforce

Job description

Overview

Are you passionate about creating seamless customer experiences and leveraging data to drive commercial success? KWS UK Ltd. is seeking a CRM & Commercial Analytics Specialist to join our dynamic team in Thriplow. In this full-time role, you’ll play a pivotal part in shaping our customer journey strategy and optimizing our CRM systems to support marketing and sales excellence.

Responsibilities

• Champion a customer-centric approach by ensuring a consistent and smooth experience across all touchpoints and stages of the customer journey.
• Collaborate with the Digital Marketing Executive and cross-functional teams to assess and enhance customer interactions across channels and platforms.
• Design and deliver exceptional customer experiences through all marketing activities.
• Act as the Salesforce expert for KWS UK, promoting system adoption and best practices across internal teams.
• Optimize the CRM system (Salesforce) in alignment with marketing and sales requirements.
• Provide hands-on support to internal teams for efficient CRM usage.
• Ensure GDPR compliance and uphold data governance standards.

Qualifications

• Minimum 2+ years of experience in customer journey marketing and/or CRM.
• Proven expertise in Salesforce (essential).
• Advanced proficiency in analytical tools such as Google Analytics and CRM platforms.
• Strong understanding of customer engagement, retention, and loyalty strategies.
• Experience in project management and campaign execution.
• UK-based and available to work from our Thriplow office at least three days per week.

Benefits

• Key focus on professional and personal development. “Make yourself grow”.
• 35 working hours weekly
• 30 days of annual leave plus bank holidays
• Highly competitive Pension Scheme with 16% Company contribution and 1.2% minimum employee contribution
• Life Assurance of three times annual salary
• Income Protection Plan at 75% of salary for long-term illness and disability for a period of three years
• Private Health Care Plan
• Profit Related Bonus Scheme, targeted at 10% of annual salary
• Membership of Lifestyles discount scheme
• Reduced diesel prices from the company’s fuel pump

Ready to Join Us?

Apply now with your CV and take the next step in your career with KWS UK Ltd.