CRM & Campaign Manager

Stopgap Way; Richmond; On-site; GBP 40,000 - 50,000; Full time

Job summary

A reputable outdoor lifestyle retail brand in Surrey is seeking a data-driven marketer to lead CRM and campaign strategies, enhancing customer engagement through a new loyalty programme. The ideal candidate should have a strong understanding of CRM, excellent communication skills, and the ability to analyse performance metrics. This is a permanent position requiring 5 days in the office, with a competitive salary range of £40,000 - £50,000 per annum.

Qualifications

• Strong understanding of CRM with hands-on campaign experience.
• Proven agency management and stakeholder collaboration.
• Excellent written and verbal communication skills.

Responsibilities

• Manage CRM and loyalty programme to drive customer engagement.
• Deliver data-led campaigns and automated customer journeys.
• Monitor KPIs and ROI for impactful campaigns.

Skills

CRM and loyalty marketing

Analytical skills

Campaign management

Communication skills

Job description

Overview

Lead CRM and campaign strategy for a Surrey-based outdoor lifestyle retail brand, shaping their loyalty programme and driving customer engagement.

Salary: £40,000 - £50,000 per annum Location: South East England, Surrey Job Type: Permanent

An exciting new opportunity for a data-driven marketer to take ownership of CRM and campaign activity, driving a new loyalty programme for a well-established, family-run retail company based on the Surrey–Hampshire borders. This role is 5 days a week in the office and offers a salary of £40-50k.

About the Company This business is celebrated for its quality, service, and inviting retail spaces. You’ll be joining a friendly, close-knit marketing team that values creativity, collaboration, and innovation.

About the Role

• Manage the CRM and loyalty programme to increase customer engagement, retention, and spend.
• Deliver personalised, data-led campaigns and automated customer journeys.
• Oversee campaign setup, testing, and reporting in partnership with an external CRM agency.
• Develop and optimise loyalty features such as digital stamp cards, birthday rewards, and exclusive promotions.
• Monitor KPIs and ROI to ensure campaigns are commercially impactful.
• Collaborate with the wider marketing team on integrated campaigns across digital, in-store, and email.
• Support internal teams to promote the loyalty scheme and enhance the in-store customer experience.

About You

• Full UK driving licence required.
• Strong understanding of CRM and loyalty marketing, with hands-on campaign experience.
• Commercially minded and confident analysing performance metrics and ROI.
• Proven ability to manage agencies and collaborate with multiple stakeholders.
• Excellent written and verbal communication skills.
• Highly organised, detail-oriented, and proactive.
• Analytical mindset with creative problem-solving skills.
• Experience in retail or other customer-centric industries is highly desirable.

You MUST have the right to work in the UK - visa sponsorship is not available.

Sound like your next move? Apply now!

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Marketing, Digital and Creative Recruitment
Stopgap - Talent With A Spark

Please only apply for this role if you are eligible to work in the UK.

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