CRM & Campaign Lead for Member Engagement - Retail

EF Recruitment; Farnborough; On-site; GBP 60,000 - 80,000; Full time

Job summary

A family-run horticulture retail business in Farnborough is seeking a CRM & Campaign Executive. In this role, you will lead the CRM strategy to enhance customer engagement, drive repeat visits, and optimize member journeys. You will work closely with the marketing, buying, IT, and operations teams. The ideal candidate has proven CRM experience, analytical skills, and strong communication abilities. This position offers the chance to significantly impact customer interactions and support business growth.

Qualifications

• Proven CRM experience, preferably in retail.
• Strong analytical skills with attention to detail.
• Excellent written and verbal communication abilities.

Responsibilities

• Lead the CRM strategy to recruit new members and drive repeat visits.
• Build detailed customer profiles and segmentations using data.
• Collaborate with teams to deliver email campaigns.

Skills

CRM experience

Analytical skills

Communication skills

Campaign management

Education

Degree in marketing or business

Job description

A family-run horticulture retail business in Farnborough is seeking a CRM & Campaign Executive. In this role, you will lead the CRM strategy to enhance customer engagement, drive repeat visits, and optimize member journeys. You will work closely with the marketing, buying, IT, and operations teams. The ideal candidate has proven CRM experience, analytical skills, and strong communication abilities. This position offers the chance to significantly impact customer interactions and support business growth.