CRM Campaign Executive (Loyalty)

St John Ambulance; United Kingdom; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A charitable organization is seeking a CRM Campaign Executive (Loyalty) to lead targeted CRM campaigns enhancing customer engagement and retention across various channels. The role involves executing campaigns, analyzing performance metrics, and collaborating on content creation. Candidates should have GCSE qualifications, experience in CRM campaigns, and familiarity with tools like Microsoft Dynamics and Salesforce. This position offers hybrid working with a competitive salary and benefits, contributing to a meaningful cause.

Benefits

Competitive salary and pension scheme

33 days holiday, increasing to 38

Cycle to work scheme

Health and Wellbeing portal

Employee discounts on various services

Qualifications

• Minimum GCSE level including Maths and English, grades C / 4.
• Experience executing CRM campaigns via email, social media, and direct mail.
• Ability to analyze campaign performance metrics for strategy optimization.

Responsibilities

• Execute CRM campaigns ensuring alignment with objectives.
• Collaborate to create compelling content for communications.
• Set up campaigns in CRM platforms and configure automation workflows.

Skills

CRM Campaign Execution

Analytical Skills

Segmentation and Personalisation

Education

GCSE level or equivalent including Maths and English

Tools

Microsoft Dynamics

Salesforce

HubSpot

Job description

CRM Campaign Executive (Loyalty)

Hybrid Working – 12 months Fixed Term Contract
Full time (35 hours per week)

Our offer to you

• Competitive salary and pension scheme
• 33 days holiday (inclusive of bank holidays) – increasing to 38 days over 5 years
• Hybrid, flexible working
• Cycle to work scheme
• Electric Vehicle Scheme
• Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme
• Discounts – Blue Light, NHS, mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping

About Us

This is a fantastic opportunity to join a team of over 1,400 employees and over 28,000 volunteers, united by our goal of saving lives through essential first aid services, training and campaigning. As a charity with rich heritage and a long history of serving humanity, we are proud of our past and excited about creating a healthier, safer, more resilient future.

Job Summary

The CRM Campaign Executive (Loyalty) at St John Ambulance is responsible for executing targeted CRM campaigns across various channels to drive customer engagement, retention, and advocacy for Enterprise products and services and with the wider charity. Leveraging proficiency in CRM platforms and strong analytical skills, the executive collaborates with cross-functional teams to ensure campaigns align with business objectives and target audience segments. With a focus on segmentation, personalisation, and automation, they create compelling campaign content and monitor performance metrics to optimise campaign effectiveness.

About You

• Education: GCSE level or equivalent (Grade C / 4) including Maths & English, minimum 5.
• Experience: Executing CRM campaigns across various channels (email, social media, direct mail) with a focus on segmentation and personalisation.
• Analytical skills: Analysing campaign performance metrics and deriving actionable insights to optimise campaign strategy.
• CRM platforms: Familiar with Microsoft Dynamics, Salesforce, HubSpot or similar tools.

About the Role

• Campaign Execution: Execute CRM campaigns across various channels, ensuring alignment with campaign objectives and target audience segments.
• Content Creation: Collaborate with stakeholders to create compelling content for CRM communications and manage creative assets in the CRM with version control.
• Campaign Setup and Automation: Set up campaigns within CRM platforms, configure automation workflows, and schedule campaign launches to maximise efficiency and effectiveness.
• Segmentation and Personalisation: Implement audience segmentation strategies to deliver personalised messaging and offers tailored to different customer segments and personas.
• A/B Testing: Conduct A/B tests on campaign elements such as subject lines, messaging, and creative assets to optimise campaign performance and drive engagement.
• Data Management: Ensure accuracy and completeness of customer and delegate data within the CRM system, including segmentation criteria maintenance.

Application Information

For all other candidates, or St John Ambulance volunteers wishing to apply: please apply below. St John Ambulance are committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve. We do not tolerate any form of discrimination.

Equal Opportunity

St John Ambulance are committed to safeguarding and promoting safe recruitment practice. All successful applicants will undergo pre-employment checks, including DBS Clearance, as part of the onboarding process.