CRM Assistant

MINT VELVET; High Wycombe; On-site; GBP 60,000 - 80,000; Full time

Job summary

A contemporary fashion retailer in High Wycombe is seeking a CRM Assistant to join their Digital Marketing team. This role involves managing email campaigns, supporting CRM efforts to grow the customer database, and analyzing campaign performance. Ideal candidates will have strong attention to detail and be comfortable working with data. The company offers competitive salary and a variety of benefits, including holiday, health insurance, and a welcoming work environment.

Benefits

25 days holiday plus bank holidays

Company-funded private health insurance

Discretionary bonus scheme

50% staff discount

Free Parking

Qualifications

• Comfortable with numbers and logically inclined to understand data.
• Ability to manage time effectively and prioritize workload.
• Interest in the retail or fashion industry is desirable but not essential.

Responsibilities

• Assist in delivering email campaigns from planning to execution.
• Help develop strategies for customer database growth.
• Manage critical paths for email marketing activities.
• Liaise with departments to drive trade.
• Support retention marketing campaigns and tailor them to customer preferences.
• Monitor campaign performance with actionable insights.

Skills

Attention to detail

Data analysis

Strong Excel skills

Organizational skills

Job description

CRM Assistant

High Wycombe, office-based c. 2 days per week

Mint Velvet began when founders Liz Houghton and Lisa Agar-Rea set out to create an unfailingly chic collection of contemporary, great quality staples and elevated fits that they felt were missing from their wardrobes. Feeling frustrated that they couldn’t find anything they wanted to wear, or the great customer service they craved, they started fusing relaxed comfort with glamorous yet wearable fashion trends. Relaxed Glamour was born.

As collaborative creatives, we take untold pride in our work, designing with heart and soul. We want to be a force for good and are committed to becoming a more circular and responsible business, from the fabrics we choose to our considered processes. We are an agile and growing business, and we work hard to create an environment which allows for growth and progression, balanced with the support and flexibility needed to meet the challenge of a high-performance culture.

Our leadership teams and founders sit amongst the teams and encourage a culture of balance and passion. MV is a very special place, and our values are anchored by three main pillars: people, planet, and community.

Our Values :

With Soul. Courage & Resilience. Passion & Drive. Entrepreneurial Spirit. Collaborative.

As CRM Assistant joining our Digital Marketing team, you will be reporting into the CRM Manager and supporting the CRM team in executing email campaigns, growing our customer database and ensuring the smooth delivery of retention marketing activities.

Your responsibilities will include; liaising with various departments to drive trade, working closely with external agencies, and reporting on key email and direct marketing activities. You will be a key player in helping us strengthen customer relationships and boost overall brand loyalty.

We’re looking for someone who has exceptional attention to detail, is comfortable with numbers and has a naturally logical mind to understand data analysis and spot patterns.

The Role :

• Campaign Management : Assist in the delivery of email campaigns from planning to execution, ensuring all assets are in place and campaigns are sent according to the schedule
• CRM Database Growth : Help develop strategies to grow and maintain the customer database, ensuring segmentation and targeting are optimised to increase customer engagement and retention
• Critical Path Coordination : Manage and track the critical paths for all email and direct marketing activities to ensure timely delivery of campaigns and projects
• Internal and External Liaison : Work closely with various departments (e.g. Design, Content and Trade) to drive trade and ensure consistent messaging across channels. Serve as the day-to-day point of contact for external agencies involved in CRM and marketing activities
• Retention Marketing : Support the execution and delivery of retention marketing campaigns, ensuring that campaigns are tailored to customer preferences and behaviour
• Campaign Reporting : Assist with monitoring and reporting on the performance of email and direct marketing campaigns, providing actionable insights to improve future activities
• CRM System Operations : Operate the CRM system for data segmentation, campaign execution, and reporting, ensuring data accuracy and integrity

To join our vibrant business as a CRM Assistant :

• You will be agile and flexible in your approach, focusing on solutions not problems
• We work in a fast-paced environment, so the ideal candidate will be enthusiastic and able to work well under pressure
• You’re brilliantly organised with the ability to manage your own time effectively and prioritise your workload in order to get the job done to the highest standards
• You will be inquisitive, dynamic and keen to learn
• You will demonstrate strong excel skills, ideally to an intermediate standard
• A sound understanding of the retail industry and an interest in working in fashion is a desired but not essential

You'll be rewarded with :

• Competitive starting salary and great career prospects in a fast-paced and growing business
• 25 days holiday plus bank holidays and an additional day off on your birthday
• Company-funded private health insurance
• Access to Smart Health - providing a range of services such as private GP appointments, mental health support, nutritional advice and more
• Life assurance
• Discretionary bonus scheme
• 50% staff discount
• Interest-free season ticket loan
• Free Parking
• Early finish - finish at 3pm every pay day Friday & throughout summer
• Bespoke induction support and ongoing development to help you thrive in your new role
• In-house performance coaches for all levels
• A welcoming and inspiring work-environment

#INDMP