CRM and Digital Marketing Manager

Key Appointments (UK) Ltd; Bingley; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

A fast-growing UK business is seeking a CRM and Digital Marketing Manager to lead their digital marketing strategy and CRM automation. This role involves developing marketing automation, managing various digital channels, and working with tools like ODOO and HubSpot. The ideal candidate should have proven experience in CRM systems and digital marketing campaigns. A competitive salary of £35,000-£40,000 is offered depending on experience. Opportunities for growth in a supportive team environment are also available.

Qualifications

• Proven expertise in CRM automation with ODOO and HubSpot.
• Strong digital marketing background across paid ads, email, and social media.
• Analytical and detail-focused with presentation skills.

Responsibilities

• Manage CRM development and digital marketing campaigns.
• Oversee data integrity and email marketing strategies.
• Deliver targeted campaigns and conduct A/B testing.

Skills

CRM automation

Digital marketing

Data analysis

Project management

Tools

ODOO

HubSpot

Google Ads

Meta Ads

WordPress

Shopify

Job description

Overview

CRM and Digital Marketing Manager — Location: Bingley, West Yorkshire / Potential for Hybrid working
Salary: £35,000-£40,000 per annum, depending on experience

We are recruiting on behalf of a fast-growing UK business in the outdoor living sector, renowned for producing sustainable, premium composite products that are stocked and installed nationwide.

This is a fantastic opportunity for a diligent CRM and Digital Marketing Manager to shape automation, digital marketing strategy, and customer engagement processes.

The Role

This is a varied position where you\'ll take ownership of CRM development, digital marketing campaigns, and marketing automation. The role blends technical expertise with creativity, requiring someone who ideally has experience of both ODOO and HubSpot and a good understanding of digital marketing channels, reporting, and system integrations.

Key Responsibilities

• CRM & Automation (ODOO & HubSpot) - manage pipelines, workflows, automations (including WhatsApp), data integrity, email campaigns, and reporting for the Senior Leadership Team.
• Systems & Integrations - manage Typeform and RingCentral integrations, oversee ticketing systems, and contribute to continuous improvement.
• ERP Systems - support and develop CRM/ERP solutions within ODOO.
• Email Marketing - deliver targeted campaigns, run A/B testing, and use segmentation to improve open rates and engagement.
• Web & SEO - update and maintain WordPress and Shopify websites, apply SEO best practices, and utilise GA4, SEMrush, and Yoast for insight and optimisation.
• Digital Marketing - plan and manage Google Ads and Meta Ads campaigns, oversee social media scheduling, and drive lead generation.

About You

We\'re looking for someone who:

• Has proven expertise in CRM automation ideally with both ODOO and HubSpot.
• Brings a strong digital marketing background across paid ads, email, and social media.
• Is analytical, detail-focused, and comfortable presenting insights to senior leaders.
• Can manage multiple projects and integrations effectively.

Desirable Skills

• Experience with online marketplaces such as Amazon or B&Q.
• Knowledge of AI tools to streamline processes and improve efficiency.
• Understanding of lead nurturing, segmentation, and account-based marketing.
• Design or creative skills to enhance campaigns.

Why Apply?

• Join a fast-growing UK business with a strong market reputation in sustainable outdoor products.
• Take on a central role with real influence over CRM systems and digital marketing strategy.
• Salary of £35,000-£40,000, depending on experience.
• Work within a supportive, ambitious team with opportunities to progress.

Next Steps

If this sounds like the right opportunity for you, apply today with your CV.

Key Appointments UK Ltd will assess your suitability for the role based on the information contained in your CV and application. This includes skills, experience, education, and location.

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