CRM Analyst

ITV Consumer Limited 2024; City of Westminster; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading media company in Westminster is seeking a CRM Analyst to enhance their CRM and VOD campaigns through data insights and reporting. The ideal candidate will possess strong analytical skills and experience in digital marketing. Responsibilities include analyzing campaign performance, overseeing automated user journeys, and using first and third-party data to optimize engagement. Benefits include flexible working and a competitive pension scheme.

Benefits

Flexible working options

Generous holiday allowance

Annual bonus opportunity

Competitive pension contribution

Qualifications

• Experience in a data-led digital marketing environment.
• Previous experience in a customer analysis or marketing insight role.
• Highly data-literate with proven experience in data interpretation.

Responsibilities

• Understand viewers through data and insights.
• Analyse campaign performance and draw insights.
• Track performance of automated user journeys.

Skills

Data interpretation

Digital marketing experience

Data visualization

Analytical skills

Tools

Excel

Google Sheets

Tableau

GA4

Job description

The CRM Team looks after everything from email, mobile notifications, and targeted VOD campaigns (content trailers). This CRM Analyst role is designed to ensure we are testing and learning long‑term as well as from each individual campaign. They will create and maintain reporting of CRM, VOD & digital activity across our campaigns and always‑on channel health activity, working collaboratively with the Insights and Data teams to improve our audiences and measurement. They will be responsible for collating data, but most importantly delving into the details to translate it into tangible insight which can improve our future output and effectiveness.

Responsibilities

• Understand ITV's viewers through data and insight
• Work with internal and external teams, agencies and suppliers to ensure the successful delivery of all CRM and VOD campaigns.
• Analyse previous campaign performance and draw meaningful insights which can feed, inform and shape subsequent campaigns, across audiences, creatives and content
• Track performance of our automated journeys, gaining an understanding of the total user journey and identify areas for optimisation
• Use 1st party data as well as 3rd party data to understand and recommend best practice across CRM, AV and wider media
• Update all reporting dashboards, including VOD campaign results and CRM Health Metrics, visualising and centralising all data sources
• Handle raw data to create required reports
• Monitor the effectiveness of CRM and VOD activity and guide the team towards optimisations which increases impact on KPIs
• Drive a test and learn culture in the CRM team to identify, evaluate and accelerate opportunities for targeted owned media
• Set up, test and analyse results to bring insight to campaign strategy
• Monthly and quarterly performance reporting across the team
• Support monthly and annual forecasting for CRM & VOD activity across key KPIs

Qualifications

• Experience in a data‑led digital marketing, performance‑driven environment
• Previous experience in an customer analysis or marketing insight role
• Highly data‑literate with proven experience interpreting data to aid decision making and make recommendations
• Proven competence and familiarity with spreadsheet software (e.g., Excel, Google Sheets) for data handling and analysis
• Experience visualising data in an engaging way

Other qualities we’re looking for

• Motivated and organised to deliver work to a high standard and to deadlines
• Meticulous attention to detail, able to spot anomalies and find solutions
• Highly collaborative, working comfortably within a complex matrix environment and with a range of stakeholders
• Able to take the initiative and work independently, with a can‑do, get things done approach
• Continuously thinking ahead, identifying and flagging any issues before they arise
• A passion for TV, ITV and its role in popular culture
• Familiarity and knowledge of marketing systems and analytics tools (e.g., Tableau, Amplitude, Looker, GA4, Braze (desirable))

Benefits

• Flexible working with a range of options
• Generous holiday allowance, plus you can buy more
• Annual bonus opportunity
• Competitive pension contribution
• Save as you earn - with an opportunity to buy ITV shares
• Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life