Creator Lead (Paid & Organic)

Fuse; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading marketing agency in London is seeking a Paid Social Director to spearhead EMEA paid creator marketing initiatives. This role involves overseeing strategies for major campaigns and integrating creator content into broader marketing efforts. Ideal candidates will have extensive experience with paid social platforms and a proven track record in project and team management. The company offers a hybrid working model, balancing in-office and remote work for enhanced flexibility.

Qualifications

• Extensive experience in social strategy and project management.
• Proven track record on major platforms like Meta, TikTok, and YouTube.
• Ability to translate creator output into paid social programs.

Responsibilities

• Guide creative testing frameworks and audience strategies.
• Collaborate with stakeholders for effective content integration.
• Drive innovation in paid creator marketing efforts.

Skills

Social expert

Project management

Team management

Strategic thinking

Paid social experience

Understanding of creator ecosystems

Job description

Based off Charing Cross Road (hybrid working), OMD EMEA are currently recruiting for a talented Paid Social Director to work on the paid creator marketing capabilities of one of the most extraordinary, innovative and powerful brands in the world. This is an exciting opportunity to be a leading point of contact for all EMEA paid creator activity for some of the biggest campaigns in media.

We are seeking an experienced senior Social expert with pointed social and creator strategy knowledge in EMEA, and highly-practiced project management and team management/development experience. You will have the opportunity to drive digital innovation and set the blueprint for paid creator marketing success within the business, help shape the paid social creator approach and contribute to a larger cross‑channel media team. The ideal candidate combines strong strategic thinking with operational rigour, proven paid social experience across major platforms (Meta, TikTok, YouTube, Snapchat, etc.), and a deep understanding of creator ecosystems and content dynamics.

You will operate at the intersection of creative, media and creator partnerships - guiding creative testing frameworks, defining audience and funnel strategies, and partnering with cross‑functional stakeholders to ensure creator content is effectively integrated with broader client campaigns and objectives and promoted through paid channels. You will translate creator output into scalable paid social programs that deliver reach, engagement and conversion while preserving creator authenticity.

About the Agency:

At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster’ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.

Learn Fast, Act Fast. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit Why OMD? to learn more about our unique Act Fast Framework.

Our working pattern for colleagues is to be present in the office three days a week at our offices in London with the other days available to work remotely. Let us know if you have any questions about our working pattern as part of your application and interview process.

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in‑person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high‑need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [e-mail] to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well‑represented.

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