Creative Strategist

Insight Select; Ham Hill; On-site; GBP 55,000; Full time

Job summary

A rapidly growing eCommerce brand in the UK is seeking a Creative Strategist to lead the optimization of paid media campaigns. This hands-on role requires a creative yet analytical approach, focusing on developing impactful strategies that drive performance. Ideal candidates will have proven experience in paid social and familiarity with analytics tools. The position offers a competitive salary, private healthcare, and flexible working hours.

Benefits

Private healthcare

Flexible hours

Generous holiday allowance

Birthday off every year

Free breakfast and daily refreshments

Pension and wellbeing benefits

Qualifications

• Proven experience in creative strategy for paid social.
• Strong understanding of data-driven creative optimisation.
• Excellent project management and multitasking abilities.

Responsibilities

• Develop and refine creative strategy across paid media channels.
• Brief content teams on innovative ideas and styles that resonate with audiences.
• Analyse performance data to identify winning creative approaches.
• Collaborate with external creators to optimise briefs and outputs.
• Execute testing strategies to uncover high-performing creatives.
• Provide actionable insights for ad iterations based on analysis.
• Report on creative performance and strategic recommendations.

Skills

Creative strategy for paid social

Data-driven creative optimisation

Project management

Consumer psychology knowledge

Familiarity with analytics tools

Tools

Google Analytics

Meta Ads Manager

Job description

Creative Strategist / Ecommerce Organisation / Kent / £55,000

Our client is one of the fastest-growing UK eCommerce brands, known for innovative, problem-solving products and a track record of rapid expansion. With millions of customers and big growth ambitions, this is an exciting time to join their team.

We're looking for a creative, data-driven strategist to shape and optimise the creative direction of our clients paid media campaigns. You'll use insights and innovative ideas to drive performance, working closely with content teams and external creators to deliver high-converting campaigns. This is a newly created, hands‑on role that blends creativity with analytics—perfect for someone who loves seeing their ideas deliver measurable results.

Key Responsibilities

• Develop and refine creative strategy across paid media channels
• Brief content teams on innovative ideas and styles that resonate with audiences
• Analyse performance data to identify winning creative approaches
• Collaborate with external creators to optimise briefs and outputs
• Execute testing strategies to uncover high-performing creatives
• Provide actionable insights for ad iterations based on analysis
• Report on creative performance and strategic recommendations

About You

• Proven experience in creative strategy for paid social
• Strong understanding of data-driven creative optimisation
• Excellent project management and multitasking abilities
• Knowledge of consumer psychology and advertising trends
• Familiarity with analytics tools (Google Analytics, Meta Ads Manager)
• Proactive, commercially minded, and passionate about creativity that drives results

What We Offer

• Private healthcare
• Flexible hours
• Generous holiday allowance (increasing with service)
• Birthday off every yearFree breakfast and daily refreshments
• Pension and wellbeing benefits