Creative Content Manager

Expedia, Inc.; Settle; On-site; GBP 84,000 - 119,000; Full time

Job summary

A leading online travel agency in the United Kingdom is seeking a Creative Content Manager to design and manage scalable creative assets for marketing campaigns. The role involves collaboration with various teams to ensure brand compliance and campaign effectiveness, leveraging a minimum of 7 years' experience in graphic design and digital asset management. The position offers a salary range of $110,500 to $155,000, alongside comprehensive benefits including medical coverage and flexible work arrangements.

Benefits

Medical, dental, and vision coverage

Paid time off and parental leave

Flexible work model

Travel discounts

Qualifications

• Minimum 7+ years' experience in graphic design or creative content production.
• Excellent portfolio showcasing digital assets for email, web, and mobile.
• Detail-oriented problem solver with strong multi-project management abilities.

Responsibilities

• Design and manage a scalable bank of creative assets.
• Collaborate with design and Product UX teams on asset integration.
• Manage end-to-end creative production and intake workflow.

Skills

Graphic design

Digital asset management

Creative content production

Adobe Creative Suite

Figma

Project management

Communication skills

Education

Degree in Graphic Design or Visual Communications

Tools

Salesforce Marketing Cloud

Job description

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we've built in functional expertise. The TEaL Content Team delivers scalable, always‑on creative assets that enable best‑in‑class CRM and customer communications across the organization. As Creative Content Manager, you will sit at the intersection of visual design, digital asset management, and campaign execution—ensuring our brands are visually compelling, modular, and always ready for market needs.

Responsibilities

• Design, curate, and manage a scalable bank of creative assets including images, visual modules, and UI elements optimized for CRM/email environments.
• Collaborate with in‑house design and Product UX teams to ensure creative assets fit seamlessly into modular campaign structures and render correctly across formats, devices, and Salesforce templates.
• Maintain a visual asset library refreshed per season and per brand to keep campaigns brand‑right and up to date.
• Tag, categorize, and version all creative assets within the Content Library for easy search, retrieval, and reuse while supporting taxonomy and metadata standards aligned with strategic guidelines.
• Manage end‑to‑end creative production and intake workflow ensuring timely delivery of assets in sync with content and campaign calendars.
• Support handoffs, stakeholder reviews, and brand approvals following established SLAs and governance protocols.
• Partner with Content Strategy and Production teams to deliver creative solutions that are visually effective, brand‑compliant, and campaign‑ready.
• Engage with Product and UX to ensure assets align with customer journeys and technology requirements such as dynamic modules and interactive elements.
• Identify opportunities to leverage new creative approaches, formats, or tools—including dynamic content, animation, and AI‑driven visuals—to improve campaign performance.
• Own seasonal and quarterly reviews and refresh cycles of creative assets to ensure visual relevance and consistency across all brands and journeys.
• Lead or participate in regular content audits and implement feedback to optimize visual asset quality and usability.

Qualifications

• Minimum 7+ years' experience in graphic design, digital asset management, or creative content production for marketing or CRM environments.
• Advanced skill in design tools such as Adobe Creative Suite and Figma, plus working knowledge of asset management systems and content libraries.
• Excellent portfolio showcasing visually compelling, modular, and brand‑right digital assets for email, web, and mobile channels.
• Proven experience collaborating closely with design, UX, and cross‑functional marketing teams.
• Strong organizational skills, including experience managing asset libraries, tagging systems, and version control.
• Detail‑oriented problem solver with strong multi‑project management abilities and agility to prioritize deliverables in a fast‑moving environment.
• Demonstrated ability to balance creative innovation with brand and compliance standards.
• Experience working with CRM platforms—especially Salesforce Marketing Cloud—is highly desirable.
• Excellent communication and stakeholder management skills, comfortable presenting creative solutions and process improvements.
• Degree in Graphic Design, Visual Communications, or a related field preferred.
• Salary: $110,500.00 – $155,000.00. Full time.

Benefits

• Medical, dental, and vision coverage.
• Paid time off, parental leave, and wellness & travel reimbursement.
• Travel discounts, flexible work model, and international airline travel agent membership.
• Career development resources and a supportive, inclusive culture.