Creative Automation & Templatization Specialist

Experis; Ipswich; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading global marketing agency is looking for a Creative Automation & Templatization Specialist to enhance efficiency in marketing asset production. The role involves designing scalable templates using Adobe tools, ensuring seamless integration into workflows, and leveraging generative AI for improved content creation. You will collaborate with various teams to maintain brand consistency and manage asset distribution, making significant impacts on marketing efforts.

Qualifications

• Experience with Adobe Creative Cloud tools for asset design and production.
• Familiarity with project management tools for workflow integration.
• Ability to leverage AI tools for content creation.

Responsibilities

• Design and maintain scalable templates for marketing assets.
• Integrate templates into workflows and ensure compatibility.
• Manage asset distribution and coordinate with teams.

Skills

Adobe Creative Cloud

Generative AI tools

Project management

Cross-functional collaboration

Tools

Adobe Workfront

Adobe Firefly API

Google Vertex AI

Job description

Job Description

Job Title: Creative Automation & Templatization Specialist
Location: London (Hybrid)
Contract
Purpose
The Creative Automation & Templatization Specialist is responsible for driving efficiency and consistency in global marketing asset production by designing scalable templates and implementing automation solutions.
This role ensures seamless integration across creative workflows (DAM and Workfront tools), leverages advanced tools including generative AI, and supports cross-functional collaboration to optimise asset creation, localisation, and distribution.
Job Description:

• Design and maintain scalable templates for global marketing assets (static/animated, multiple sizes, product variations) using Adobe Stack and Creative Cloud Libraries.
• Integrate templates seamlessly into marketing workflows, ensuring compatibility with tools such as Adobe Workfront and other process automation systems.
• Manage asset distribution and synchronisation, coordinating with QC, transcreation, and localisation teams, as well as external agencies.
• Leverage generative AI tools (e.g., Adobe Firefly API services, Google Vertex AI, etc.) to enhance content creation and drive efficiency in asset production.
• Collaborate with cross-functional teams to maintain brand consistency and optimise creative processes.