Country Manager UK & Ireland

DAZN; Greater London; On-site; GBP 85,000 - 110,000; Full time

Job summary

A leading sports media and technology firm is looking for a Country Manager to lead and scale their UK market strategy for DAZN BET. You will oversee the full P&L and marketing operations, ensuring compliance with regulations and managing a talented team. The ideal candidate will have senior leadership experience in the digital betting and gaming sector, a strong understanding of market dynamics, and proven success in customer acquisition and brand management. Benefits include extensive annual leave, private medical insurance, and opportunities for flexible working.

Benefits

Access to DAZN

25 days annual leave

Private medical insurance

Learning and development resources

Flexible working opportunities

Qualifications

• Senior leadership experience in the UK digital betting and gaming market, including marketing ownership and P&L responsibility.
• Strong understanding of UKGC regulations and compliance requirements.
• Proven ability to deliver customer acquisition and brand-level marketing campaigns.

Responsibilities

• Own the UK market strategy and full P&L.
• Lead all UK marketing activity, ensuring high-impact campaigns.
• Manage and develop the UK team, fostering a high-performance culture.
• Localise the DAZN BET proposition for UK customers.
• Own UK commercial and B2B partnerships.
• Translate BI insights into strategy and commercial plans.
• Ensure compliance with UKGC and advertising regulations.

Skills

Leadership in digital betting and gaming

Understanding of UKGC regulations

Customer acquisition strategies

Analytical skills

Stakeholder management

Team leadership

Job description

Country Manager UK & Ireland

Department: 10-895 - Marketing - Marketing

Employment Type: Permanent - Full Time

Location: UK - London

Description

Why Join DAZN?

DAZN is transforming how fans experience sport. As one of the fastest-growing sports media and technology businesses in the world, we deliver premium live and on-demand content to millions of users globally.

DAZN BET brings together the energy of live sport with an exciting, data-driven betting experience. We are focused on building safe, innovative, and engaging products for sports fans—powered by the strength of DAZN’s global footprint.

Joining DAZN BET now means joining at a crucial moment of growth, with the opportunity to shape our UK strategy, lead a high-performing team, and directly impact how fans discover, engage with, and enjoy our betting products.

The Role

As Country Manager – UK, you will be responsible for leading, and scaling DAZN BET in the UK market. You will own the country P&L, customer growth, marketing strategy, and operational performance, ensuring the UK proposition is competitive, compliant, and deeply aligned with the DAZN brand.

You will oversee a local team including Marketing Manager, CRM Manager, and Social Media Manager, while partnering closely with central teams across Product, Sportsbook, Gaming, Analytics, Legal, Compliance, and Operations.

Reporting directly to the EVP Growth Markets, you will set the strategic direction for the UK, drive all commercial and marketing plans, and represent DAZN BET as the senior figurehead for the market.

What You'll Be Doing:

• Own the UK market strategy and full P&L, delivering revenue, EBITDA, and customer growth targets across sportsbook and gaming.
• Lead all UK marketing activity—acquisition, CRM/retention, brand, and social—ensuring campaigns are high-impact, compliant, and ROI-positive.
• Manage and develop the UK team (Marketing Manager, CRM Executive, Social Media Manager), driving a high-performance and customer-focused culture.
• Localise the DAZN BET proposition for UK customers, working with product, sportsbook, and gaming teams to optimise features, promotions, and competitive positioning.
• Own key UK commercial and B2B partnerships, ensuring high-quality delivery, performance, and strategic alignment with market needs.
• Translate BI insights into strategy, shaping monthly commercial plans, player value optimisation, and marketing decisions based on UK customer behaviour.
• Ensure full compliance with UKGC and advertising regulations, partnering with Legal, Compliance, and Safer Gambling to maintain responsible operations.
• Represent the UK market internally, building strong relationships across DAZN and DAZN BET, and communicating decisions clearly to stakeholders.

What You'll Bring:

• Senior leadership experience in the UK digital betting & gaming market, including marketing ownership and P&L responsibility.
• Strong understanding of UKGC regulations, compliance requirements, and best practice across marketing and operations.
• Proven ability to deliver customer acquisition, CRM/retention programmes, and brand-level marketing campaigns in the UK market.
• Experience scaling a consumer-facing betting business through local insight, commercial focus, and creative marketing execution.
• Excellent communication and stakeholder management skills, with the ability to work cross-functionally with central and local teams.
• Analytical mindset with deep experience in budgeting, forecasting, ROI analysis, and performance optimisation.
• Ability to build, lead, and develop a talented UK team across CRM, marketing, and social media disciplines.

Benefits

Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.