Conversion Rate Optimisation Manager

Newcastle United FC; Newcastle upon Tyne; On-site; GBP 60,000 - 80,000; Full time

Job summary

A prestigious football club based in Newcastle Upon Tyne is seeking a Conversion Rate Optimisation Manager to lead their eCommerce team. This role involves developing CRO strategies, conducting A/B testing, and collaborating with various teams to enhance customer experience and improve sales performance. Candidates should have significant experience in digital optimisation and a strong understanding of eCommerce processes. This position offers a competitive salary and a range of excellent benefits.

Benefits

Flexible ways of working

Participation in employee bonus scheme

Free parking

Discount at Shearers Bar

Access to free GP appointments

Wellbeing resources

Qualifications

• Significant experience in CRO, digital optimisation, or eCommerce.
• Hands-on experience with CRO platforms (Optimizely, AB Tasty).
• Strong understanding of customer journey mapping.

Responsibilities

• Develop and deliver Newcastle United’s CRO strategy.
• Plan, run, and analyse A/B tests.
• Collaborate with eCommerce and Marketing teams.

Skills

Experience in CRO, digital optimisation, or eCommerce

Experience with CRO platforms (Optimizely, AB Tasty)

CMS experience with Shopify, Magento

Understanding of customer journey mapping

Track record of successful A/B testing

Experience in Google Analytics

Education

Educated to degree level or equivalent work experience

Job description

Conversion Rate Optimisation Manager (CRO)

Permanent

Newcastle Upon Tyne

Competitive Salary

Closing Date : 26 January 2026

We are the heartbeat of the city. Come and be a part of a long and proud history where we strive to be the best in everything we do, on and off the pitch. Bringing the people and communities together, join the Newcastle United Family, as we embark on the next steps of our exciting journey.

About the role

We’re looking for a passionate and data‑driven CRO Manager to join our eCommerce team. In this newly created, hands‑on role, you’ll shape and implement our conversion rate optimisation (CRO) roadmap from day one. You’ll lead the test‑and‑learn agenda, designing, executing, and analysing A / B to directly enhance customer experience and drive sales performance.

Your impact

• Develop and deliver Newcastle United’s CRO strategy, identifying optimisation opportunities across website, mobile, and app.
• Plan, run, and analyse A / B and multivariate tests to improve conversion rates, customer journeys, and checkout flows.
• Collaborate with Web Trading, CRM, eCommerce, and Marketing teams to align testing with campaigns and trading activity.
• Partner with CRM, Design, and Content teams to deliver personalised, high‑converting experiences.
• Monitor and report on key CRO KPIs, sharing actionable insights across the team.
• Research competitor activity and industry best practice to bring new ideas to the programme.
• Embed a test‑and‑learn culture within the eCommerce function.

About You

• Significant experience in CRO, digital optimisation, or eCommerce.
• Hands‑on experience with CRO platforms (Optimizely, AB Tasty, Monetate, or similar).
• CMS experience with Shopify, Magento, BigCommerce, or similar (Shopify Plus experience highly desirable).
• Strong understanding of customer journey mapping, personalisation, and funnel optimisation.
• Proven track record of running successful A / B or multivariate testing programmes.
• Confident working with data; experience in Google Analytics (GA4 certification desirable).
• Educated to degree level or equivalent work experience.
• Interest in sports / football and understanding of customer mindset is a plus.

Why choose us?

We’ve got a range of great benefits and rewards, from flexible ways of working, participation in our non‑contractual employee bonus scheme, NUFC life assurance, free parking, discount at Shearers Bar and the Club Shop, Helping Hand – where you can access free GP appointments, Wellbeing Resources, Legal and Financial Support, pension contribution, free lunch and the best part, free tea and coffee. In addition, we run a salary sacrifice scheme which includes, tech, car, cycle to work and many more.

United As One

We’re committed to equality, diversity and inclusion and believe in equal opportunities for all. We recognise that the diversity of our people is one of our greatest strengths. We work together to reflect the communities we serve and to maintain an inclusive environment in which everyone can be their authentic self and is enabled to achieve their full potential.

Safeguarding

We’re committed to being a place where everyone is safe, heard, valued and able to thrive so we place high value on the safeguarding and welfare of everyone we engage with.

How to apply

To access the full job description for this role please click here.

For further information on this role and about the club and our values please visit our careers page.

Please apply as soon as possible as this vacancy may close early should we receive a high volume of suitable candidates.

Recruitment Agencies – please note that we do not accept unsolicited / speculative candidate details or applications. Any candidates supplied, unless formally requested, will be taken as a direct / free candidate