Content Operations Director

Momcozy; Manchester; On-site; GBP 125,000 - 150,000; Full time

Job summary

A maternity and baby company in Manchester seeks a professional to lead the development of a comprehensive content platform. The role involves managing the full content lifecycle, building a cross-functional team, and optimizing strategies based on data. Collaborating closely with marketing and product teams will be essential to drive engagement and user retention. The ideal candidate will have a background in content strategy and analytics, contributing to impactful user experiences.

Responsibilities

• Lead the development of a maternity & baby content platform.
• Develop data-informed content strategies for the maternal journey.
• Build and manage a cross-functional content team.
• Establish content analytics framework and optimize strategies.
• Collaborate with marketing, product, and sales teams.

Job description

Responsibilities

• Content Platform Strategy & Build : Lead the end-to-end development of a maternity & baby vertical content platform (encompassing community forums, educational hubs, and short-form video libraries). Define content positioning, user segmentation frameworks, and ecosystem guidelines to drive user acquisition, engagement, and retention for the brand.
• Lifecycle Content Execution : Develop data-informed content strategies aligned with the full maternal journey (preconception → pregnancy → postpartum → early parenting). Oversee the creation of high-quality content such as expert-led guides, product tutorials, real-user testimonials, and interactive tools, ensuring seamless integration with product features and user scenarios.
• Team & Creator Ecosystem Management : Build and scale a cross-functional content team (editors, content creators, community managers) with clear SOPs, performance metrics, and quality assurance protocols. Cultivate strategic partnerships with maternity & baby KOLs, micro-influencers, and industry experts to expand content reach and credibility.
• Data-Driven Optimization : Establish a comprehensive content analytics framework (including engagement rates, click-through rates, conversion funnels, and user retention metrics). Leverage insights to iterate content strategies, optimize platform experience, and maximize commercial conversion (e.g., product trials, purchases).
• Cross-Functional Alignment : Collaborate closely with brand marketing, product development, sales, and customer success teams to align content initiatives with global campaigns, product launches, and user lifecycle marketing. Drive cross-channel content synergy across social media (Instagram, TikTok, Pinterest), DTC website, and email marketing.